Simple Strategies of E-mail Marketing 

Simple Strategies of -Email Marketing

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.

Topics in this session will include:

• Email is marketing...and what marketing really is
• Beyond the message (and your list) – email is more than just email
• What to write about
• Getting readers to take action

Presented by Nicole McGarrell, Founder of Sunny Day Marketing and Constant Contact Authorized Local Expert

*This workshop is part of a four-part entrepreneur workshop series being held by Baruch College. This four-part workshop series will directly address entrepreneurial issues relevant to senior 
entrepreneurs. The series will touch on the subjects of social media marketing, email marketing, 
franchising and basic marketing techniques. Each workshop will be taught by industry experts and will
allow for plenty of time for questions, discussions and community-building. Open to all but focused 
on entrepreneurs ages 45 and up, all workshops are offered at absolutely no cost to the attendees.