Contact
Renee Frazier
rf@alarenee.com
Email Campaigns that Drive Action:Newsletters and Announcements
We’ve teamed up with Ellen Williams from Constant Contact to present two “bring your own” Lunch & Learn seminars that will help you utilize social media and email marketing to grow your business.
- Create email campaign strategies that are effective for your business
- Build your mailing list to include people who are truly interested in your message
- Write compelling subject lines and copy
- Develop targeted follow-up campaigns
- Successfully integrate your email and social media marketing efforts
- Determine which social media platforms are right for your business
11:30am – 12:00pm: Check-in, networking and lunch
12:00pm - 1:00pm: Presentation
Email Campaigns that Drive Action: Newsletters and Announcements
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
- The different types of newsletters
- What to write about in your newsletter or announcement and how to consider using images
- Subject line best practices, and when to send your newsletter
- The importance of understanding how connected email and social media are…they have to be done together.
- What types of additional tools might be useful