Saturday May 3, 2014 at 8:00 AM EDT
Sunday May 4, 2014 at 6:00 PM EDT

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Bergdorf Goodman 
754 Fifth Avenue
New York, NY 10019

Driving Directions 


Karen Adams 

Time to Register for Sniffapalooza Spring Fling!

Saturday, May 3 - Sunday, May 4, 2014 in NYC!  

Dear Fragrance Friends,

Sniffapalooza Spring Fling in NYC is less than TWO WEEKS away, and we're jazzed to tell you about  even more exciting additions to our fragrant line-up!  Mark your calendars - the dates are Saturday, May 3 & Sunday, May 4 - for the 20th edition of our spectacular scent event!

Here are some of the amazing happenings you'll find at Sniffapalooza Spring Fling:

  • Meet cult-favorite LA interior designer Tobi Tobin, & learn how her creative aesthetic & vibrant imagination have influenced her new line of fragrances, candles, & chocolates!
  • Explore how Western & Eastern fragrance trends merge when Hiro Nakayama presents Project Felicia & introduces us to perfumer Gauri Garodia of Code Deco!
  • Get up close & personal with independent perfumers David Falsberg of PhoeniciaDana El Masri of Jazmin Sarai, Manuela Pfannes of Arts & Scents.
  • Meet Amy Marks McGee of Trendincite, trend-forecaster extraordinaire, & get a preview of what you'll be craving in the future!
  • Have dessert with Chef Roblé Ali, & test-drive his new fragrance, CLIQUE by Roblé!
  • Meet Corey Huggins of Love, Aunt Bonnie, & get a sneak peek at the new beauty box, Love at First Sniff, curated exclusively for Sniffapalooza!
  • Get a first look at the newest innovation in the fragrance universe, Canvas & Concrete, which makes your fragrance last longer, presented by Jose Penalba!
  • Discover the latest creation of Nomad Two Worlds, with Jacinta Bunt!
  • Meet Michelyn Camen, founder of the fabulous fragrance blog, CaFleureBon!
  • Get the scoop on Beauty Press, the newest PR platform that is rocking the beauty world & meet Donnette Noel & Robynne Hammer!
  • Meet Neelu Kaur of Harvey Prince Perfumes & the brand new yoga-inspired fragrance collection, Neelu Kumar!
  • Meet Sue Phillips, the creator of Scenterprises, the custom fragrance company, & visit Scentsorium, downtown's newest fragrant space for learning & creation!

For those of you who are just joining the Sniffapalooza family, the Sniffapalooza Spring Fling is an entire weekend crammed full of olfactory and multi-sensory experiences. You'll come away from the weekend with new knowledge, new friends, lots of new goodies, and a new perspective on a fragrant life. There's nothing else like it on the planet! 

Here's our itinerary-in-progress, with tons of special surprises in the works. Many details will be added as we go along, and we'll update you in the coming weeks! 

Guests we're in the process of scheduling for appearances, & more to come:

Perfumer Christophe Laudamiel; Chef Roblé Ali of CLIQUE by Roblé; Paolo Terenzi of Tiziana Terezi; Roja Dove of Roja Parfums; Author Chandler Burr; Mark Behnke of Colognoisseur; Cristina Valdes from Annick Goutal; Carolyn Riske of Just Bloom;  Michelyn Camen, Editor in Chief of Cafleurebon; Sue Phillips of Scenterprises & Scentsorium; Corey Huggins of Love, Aunt Bonnie; Anastasia Sokolow of Suleko Parfums; Francois Damide of Absolument Parfumeur; Gerard Camme of Atelier Cologne; Jose Penalba of Canvas + Concrete; Amy Marks McGee of Trendincite; Francois Duquesne of the Fragrance Republ!c;  David Falsberg of Phoenicia; Dana El Masri of Jazmin Sarai;  Manuela Pfannes-Volkel of Arts & Scents; Mary Palmieri of Honest Beauty; Candice Sabatini, Editorial Director & Fragrance Editor of Beauty News NYC; Neelu Kaur of Neelu Kumar & Harvey Prince; Carolyn Pieper-Vogt of ScentWorld; Tom Crutchfield of Roja Parfums; Tobi Tobin of Tobi Tobin Parfums; and reps from Rance, Armani Prive, Jean Patou, Bottega Veneta, Tola, Stephane Humbert Lucas 777,Ramon Monegal, Slatkin, Union Fragrance, Houbigant, Guerlain, Creed, Jo Malone, Boadicea the Victorious; Illuminum; Clive Christian, Donna Karan, Molton Brown, Neil Morris, Lubin, The Third Man, Robert Piguet, Olfactive Studio, Tom Ford, Xerjoff, Bulgari, Alice & Peter, The Scent of Departure, Annick Goutal, A Dozen Roses, Maison Francis Kurkdjian, Chanel & Chanel Les Exclusifs, Diptyque, Caron, Antica Farmacista, Estee Lauder, Prada, Van Cleef & Arpels, Le Labo, Bond No. 9, Kiehls, Chloe, Fresh, Krigler Perfumerie at The Plaza, Apothia, Etat Libre d'Orange, Amouage, Sisley, Hermes, Andy Tauer, Jul et Mad; Balenciaga, Dayna Decker, Agent Provacateur, By Kilian, L'Artisan Parfumeur, M Micallef, Arquiste, Fornasetti, Slumberhouse, Kerosene, Keiko Mecheri, Judith Leiber, Tommi Sooni; Undergreen, Blood Concept, Andrea Maack, Jovoy, Au Pays de La Fleur D'Oranger, Tola, Mancera, Laboratorio Olfattivo, JAR, CB I Hate Perfume, Histoire des Parfums, Penhaligon's, Joya, Serge Lutens, and scads of others!


8:15am - 10:00am: The famous private Breakfast with exclusive speakers and presentations at Bergdorf Goodman!

PLEASE NOTE: Breakfast limited to the first 65 guests to sign up and is SOLD OUT!

10:00am - 12:00pm: Sniffing time on the beauty floor at BG, meet special guests & presenters from the breakfast, exclusive offers, makeup artists, the BG raffle & those crave-worthy gift bags! 

12:30pm - 2:30pm: Prix Fixe Luncheon (including glass of wine!) at the fabulous Brasserie 8 1/2! Special speakers & presentations & Sniffapalooza Lunch Loot! 

2:45pm - 4:00pm: Sniffing at Henri Bendel, with special guests, refreshments, and the spectacular special Sniffapalooza GWP! Premiere new launches & the arrival of CB I Hate Perfume!

4:00pm - 5:00pm: Visit Krigler Perfumery at The Plaza! Meet the team, learn the history, and sample this beautiful and rare line. Premiere Lieber Moment 214!

5:00pm - 6:00pm: Walk over to Molton Brown's newest flagship boutique on Madison! Sample the full range of amazing bath, body & lifestyle products, and premiere the newest additions - Rhubarb & Rose and Aroma Reeds - and the 30th Anniversary of the classic Orange & Bergamot collection! Special token of appreciation and an exclusive Sniffapalooza GWP!  

6:30pm - 7:30pm: Exclusive Suleko Workshop and Master Class, hosted by Anastasia Sokolow. $15 fee applied to purchase. Pre-register at contact@suleko.com.


9:00am - 10:30am: We'll visit with our friends Tanja and Clement at Osswald, Soho's newest cutting-edge fragrance & beauty emporium. Enjoy a light breakfast, sip a welcoming libation, and discover unique niche brands available nowhere else in NYC!Meet Paolo Terenzi of Tiziano Terenzi, & premiere new launches Laudano Nero & Arethusa! Sample new scents from Tola & Stephane Humbert Lucas 777 & receive a gift bag!

10:30am - 11:30am: Discover the Fragrance Republ!c, the revolutionary new club for fragrance enthusiasts! Meet founders Francois Duquesne, & Bradley & Jonina Skaggs, & find out how you can become the muse of a Master Perfumer & collaborate on a FR! creation. Sample exclusive scents & enjoy a Sniffapalooza discount!

11:00am - 12:00pm: Visit NYC's newest perfumery & multi-sensory environment, The Scentsorium, an oasis in the heart of Tribeca! Meet Sue Phillips, President & Founder of Scenterprises, try her exquisite blends, & create your own Custom Perfume. Take home samples, munch on treats, sip Prosecco, & get a Sniffapalooza discount on all Signature Scents that are created. 

12:30pm - 2:30pm: Prix Fixe Luncheon (glass of wine included!) at Little Italy favorite, La Mela! Keynote Address by Mark Behnke of Colognoisseur, EAU de Sniffapalooza Showcase (Emerging Artisans Uncorked!) & party favors! 

 2:45pm - 6:00pm Open House sniffing at Diptyque! Explore the beautiful Nolita outpost of this cult-favorite brand known for their exquisite fragrances, innovative interior collection, and state-of-the-art candles. Premier two new fragrances, Geranium Odorata & Eau de Lavande! Take home samples, enjoy a special GWP on purchases over $50, and a 15% discount on all sales!

 2:45pm - 6:00pm: Open House sniffing at MiN New York, all weekend long! Sample the vast selection of great niche brands, meet Creative Curators Mindy & Chad! 15% discount!

 2:45pm - 6:00pm: Open House sniffing at Le Labo! Meet the Le Labo team, check out the collection, those fabulous candles, the world's most magnificent laundry wash... & have your purchases custom-labeled!  

2:45pm - 6:00pm: Open House sniffing at Atelier Cologne! Explore Elizabeth Street's newest jewel - experience the collection, meet the creators of the brand, take home samples, and have your purchases engraved!  Premiere the new Cedrat Enivrant & Blanche Immortelle!

 6:30pm - 7:30pm: Exclusive Suleko Workshop and Master Class, hosted by Anastasia Sokolow. $15 fee applied to purchase. Pre-register at contact@suleko.com.

 The rates for Sniffapalooza Spring Fling are as follows: 

 Saturday, 5/3: $95 covers event & luncheon & assorted special treats! 

 Sunday, 5/4: $95 covers event & luncheon & assorted special treats! 

 Full Weekend: $190 covers events 5/3 and 5/4, luncheons both days and assorted treats as detailed above. 

 The BG breakfast is only included if you are one of the first 65 people to sign up, and is SOLD OUT!

 A portion of each registration fee will be donated to a very special charity, The T.J. Martell Foundation. Founded in 1975 by the music industry, the TJMF is a national nonprofit organization that funds cutting-edge research for cancer, leukemia and AIDS at top research hospitals in the United States. To learn more, visit www.tjmartell.org.

 If you've attended a Sniffapalooza before, you know what an incredible experience awaits you... if you haven't, you're in for the time of your life! 

 Disclaimer: Team Karen cannot be responsible for any addictions to Sniffapalooza, or withdrawal symptoms that may result after the event is over. If such symptoms occur, go immediately to the nearest fragrance counter! 

 We can't wait to see all our old friends again and meet our new ones!

Viva La Sniffa, Baby!


Karen Dubin - Founder & CEO

Karen Adams - COO