Contact:
Mary ThornleyCAMA Ontario
camaont@bmts.com
519-389-6552
A meeting of the minds:
Getting to know marketers and journalists better
with the Canadian Agri-Marketing Association (CAMA) and
Eastern Canada Farm Writers' Association (ECFWA)
Moderator: Owen Roberts with the University of Guelph
Workshop Overview
Journalists and marketers have a symbiotic relationship – at some point, they need each others' cooperation to succeed. They, along with their readers, listeners and viewers, are part of a communication triad that fails if any part of the triad is weak or out of balance.
But even in a relatively small market such as Ontario, they don’t know each other well. They tend to stay in their own camps, and as a result, they are missing opportunities to know each others’ concerns and interests.
This event is designed change that divide. It's designed to build bridges, relationships and familiarity with each other. It will take the pulse of both groups. And as an added bonus, it will reveal what farmers are thinking about marketing and the media.
It’s envisioned this knitting together of interests will help all parties do their jobs better, particularly as social media continues to evolve and the lines blur – and even collide -- between marketers, communicators and farmers.
Workshop Agenda
10:30am Producers Panel Discussion
11:00am Reaction/Discussion – Moderator Owen Roberts
(Sponsored by: The Western Producer)
12:00pm Lunch
1:00pm Breakout Session
i) CAMA members – How can each group (marketers and journalists) work together?
ii) ECFWA members – How can each group (marketers and journalists) work together?
2:00pm Presentation from breakout sessions
2:30pm Wrap-up conclusion and group discussion – Owen Roberts
3:00pm Social (cash bar available)
4:00pm End of workshop
Workshop Details
Date: Thursday, April 17, 2014
Time: 8:30am - 4:00pm (buffet lunch included)
Location: Cutten Club, Guelph
Cost
CAMA/ECWFA Members - $75 (HST included)
Non- Members - $100
Students - $40
Journalists and marketers have a symbiotic relationship – at some point, they need each others' cooperation to succeed. They, along with their readers, listeners and viewers, are part of a communication triad that fails if any part of the triad is weak or out of balance.
But even in a relatively small market such as Ontario, they don’t know each other well. They tend to stay in their own camps, and as a result, they are missing opportunities to know each others’ concerns and interests.
This event is designed change that divide. It's designed to build bridges, relationships and familiarity with each other. It will take the pulse of both groups. And as an added bonus, it will reveal what farmers are thinking about marketing and the media.
It’s envisioned this knitting together of interests will help all parties do their jobs better, particularly as social media continues to evolve and the lines blur – and even collide -- between marketers, communicators and farmers.
Workshop Agenda
8:00am Registration
8:30am Welcome / Introduce the event
9:00am Marketer/Communicator Perspective – CAMA Panel Speakers:
- Stephen Denys, Vice President Sales & Marketing, PRIDE SEEDS
- Dave Kington, Independent Media Buyer
- Brian Klassen, President, Bark Communication
9:30am Journalist/Editor Perspective – ECFWA Panel Speakers:
- Kristy Nudds, Editor, Canadian Poultry Magazine
- Karen Dallimore, Freelance Writer, Words For Hire
- John Greig, Former editor and journalist, Public Relations and Social Media, 31st Line Strategic Communications
10:30am Producers Panel Discussion
11:00am Reaction/Discussion – Moderator Owen Roberts
(Sponsored by: The Western Producer)
12:00pm Lunch
1:00pm Breakout Session
i) CAMA members – How can each group (marketers and journalists) work together?
ii) ECFWA members – How can each group (marketers and journalists) work together?
2:00pm Presentation from breakout sessions
2:30pm Wrap-up conclusion and group discussion – Owen Roberts
3:00pm Social (cash bar available)
4:00pm End of workshop
Workshop Details
Date: Thursday, April 17, 2014
Time: 8:30am - 4:00pm (buffet lunch included)
Location: Cutten Club, Guelph
Cost
CAMA/ECWFA Members - $75 (HST included)
Non- Members - $100
Students - $40