PART 1: What is your WHY?
The truth is you are NOT alone. You have COMPETITION. Someone, somewhere - quite possibly in your same market - is offering the same products or services you offer. WHAT you offer might be very similar. But WHY you offer it is what will set you apart.
When you know your WHY, you can identify what makes you truly UNIQUE. When you know your WHY, you can tell a STORY through your branding and marketing content (elevator speech, website content, social media, advertising, newsletters, blog posts, etc.) that differentiates you from your competition. You can position yourself as an EXPERT based on your specific experiences and credibility. Best of all, when you know your WHY, you will attract the customers who identify with your story, your experience, and your expertise.
In Part 1 of this two-part workshop, professional content writer Andrea will help you uncover your WHY and solidify the voice you can use to consistently and authentically communicate your brand. Plus, learn valuable tips for blogging like a pro (from basic grammar know-how to crafting a title that creates intrigue). This insightful workshop will set the stage for Part 2: Building your BLOGGING and CONTENT STRATEGY.
About Andrea Ting-Letts
Whether I am coaching teams in customer service & sales, teaching yoga, or working with businesses to write their web content & marketing materials, I am passionate about helping others find their authentic voice. What is my WHY? I believe everyone has an intriguing story to tell, and that our stories connect us. I help business owners to uncover your stories and leverage them to create a brand that resonates authentically with your ideal customers.
$40 Public | $30 WWBN Members