Address:
Post Shop, 111 Bourke Street, Melbourne
Anyone interested in understanding how the most successful organizations (like Amazon, Costco and Virgin) have leveraged a customer culture to drive superior performance.
Anyone who wants to lead their organization to greater success.
Hosted by John Stanhope, Chair/Non Executive Director.
Please join Dr Linden Brown for the launch of his new Business Book, The Customer Culture Imperative.
WHAT IS THE SINGLE MOST POWERFUL PREDICTOR OF SUSTAINED BUSINESS SUCCESS?
A CUSTOMER-CENTRIC CULTURE
For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks and salesforce.com. It creates a guide for success based on 3 years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance.
Customer Culture is as fundamental to business performance as breathing is to living. It is the life force of your business. This applies no matter what your industry sector.
And with the evidence-based methods in this book, you can replicate their success in your business!
10.30am John Stanhope - Introduction
10.45am Dr Linden Brown – The Customer Culture Imperative
11.15am Book Signing and Refreshments
12.00pm Close