Thursday July 31, 2014 from 9:00 AM to 4:30 PM PDT
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655 Montgomery St.
Suite 400 

San Francisco, CA 


Weinschenk Institute, LLC

Course Pricing

Regular Price Ticket - $295

Sign up for both July 2014 San Francisco courses and receive a 15% discount on both. Use the coupon code: TWOCOURSES

Bulk Ticket Prices

For bulk ticket prices, apply one of these coupons at registration to unlock special bulk ticketing prices. 

5 Tickets 
10% discount
Coupon Code : FIVETICKETS 

10 Tickets 
15% discount
Coupon Code : TENTICKETS 

20 Tickets 
20% discount


Payment is required in advance but it is refundable, less a $50 processing fee, if your cancellation is received three full business days before the course. If you fail to attend and do not notify us in advance, the fee is not refunded. Substitutes are welcome.

You will receive a ticket you can print and present at the door.

Our courses are 100% guaranteed. If you attend a session and decide it was not of value to you we will refund your course fee.

About The Instructor

The Instructor of this Course is Susan Weinschenk. 

Susan Weinschenk is the founder and principal of the Weinschenk Institute.  She has a Ph.D. and over 30 years as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her clients call her  “The Brain Lady” because she reads and write about how the brain works. Dr. Weinschenk writes a popular blog: www.blog.theteamw.com, is a regular blogger with Psychology Today (Brain Wise: Work better, work smarter), and is an international keynote speaker.

Dr. Weinschenk is the author of several books, including How to Get People To Do Stuff100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? 






User Testing: The What, Why and How 

Are you launching a new website, software or app? Or maybe you have an existing product that is underperforming. Whether your target audience is complaining about your product, or just aren’t using it, user testing can help you get answers and solutions. Or maybe you have competing designs that the team can’t agree on, or you want to analyze your competitors. User testing helps you do all this and more.  Even if you think you’ve designed it “just right”, you can’t afford to create a website, software or app that hasn’t been tested by your actual audience. Don’t guess! Test! This course will teach you how to do quick, cost-effective user testing on early prototypes through to finished products. In the course you will design and conduct an actual usability test using UserTesting.com.

Here are some of the things you will learn:

  • What user testing is and isn’t, and why you need to do it
  • How to decide who you need to test, how many and how to recruit the participants
  • How to create a user testing scenario and specific tasks that will give you the data you need
  • Tools for conducting in-person and remote tests
  • How to use usertesting.com to run user tests
  • How to analyze and present your testing data

Materials You Will Take Home

  • Quick Reference Guides
  • Checklists
  • Templates for creating screeners, test plans, permission forms and more
  • List of tools demonstrated or discussed

Detailed Course Outline

Introduction To User Testing and the Course

  • Example user testing videos
  • What is user testing and what it is not
  • Different types of user testing
  • Why user testing is so valuable
  • Overview of an effective user testing process

What to Test

  • How to decide what to test
  • Deciding on test measurements
  • The difference between scenarios and tasks
  • How to write scenarios and tasks so that you get the data you want
  • Deciding how many tasks to include and in what order
  • How to validate your scenarios and tasks before you use them in the test
  • Creating a User Testing Plan and a User Test Protocol
  • Examples of scenarios, tasks, a User Testing Plan and a User Testing Protocol and templates of each

Who to Test

  • Deciding who you should be testing
  • Deciding how many people to test
  • Deciding on how many and which “cells” you need
  • Where to find people
  • How to work with a recruiter
  • How to write a screener
  • Example screeners and a screener template

Types of User Testing

  • Remote testing
  • Automated testing
  • In-person testing
  • Advantages and disadvantages of the different types


  • About User Testing.com
  • Setting up a test in Usertesting.com
  • Specifying user criteria
  • Entering scenario and task information
  • Running the test
  • Viewing the results
  • How to test your own users with User Testing .com

Other User Testing Tools

  • Remote tools
  • Automated testing tools
  • Tools to use during in-person tests
  • Usability labs

Live Testing

  • How to conduct a “live” user test
  • Testing roles: Facilitator, Interpreter/”note-taker”, Observer
  • How to make sure you don’t contaminate your results
  • Running a pilot test
  • Equipment you need
  • Where to test
  • When to talk and when not to talk
  • To probe or not to probe
  • Permissions
  • How to record data
  • Examples of permissions and data recording forms and templates

Analyzing and Reporting on the Test

  • How to make sense out of the data
  • Types of data you may have
  • How to aggregate data
  • How to interpret data

How to Make Sure Your Test Findings Get Acted On 

  • Alternatives for consolidating and reporting on the data
  • Turning your findings into actionable recommendations
  • Creating a User Test Report of Findings and Recommendations Report
  • Creating a highlight video
  • Examples of reporting options and templates