Thursday May 22, 2014 from 7:30 AM to 11:00 AM CDT
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Viterbo University 
900 Viterbo Drive
Reinhart Center Room 107
La Crosse, WI 54601

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Jeffrey Ferrazzo 
Constant Contact - Upper Midwest 

  Jeff blue shirt


Jeffrey Ferrazzo 
Constant Contact - Upper Midwest 

In celebration of Mcloone’s 60th Anniversary please join us along with Viterbo University and Constant Contact for this fun and educational morning to learn the latest regarding social media, email marketing and the impact mobile devices are having with your online marketing efforts.

Space is limited for this free event which includes a light continental breakfast and refreshments.  In lieu of a fee, we are asking that you bring a non-perishable item or make a donation to support  WAFER Food Pantry.  Feel free to bring a colleague or friend to this national program.

Build your Marketing Toolkit:                                                                                Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. However, with so many different marketing activities that a business could focus on, it often misses important marketing concepts. This presentation is designed to uncover core concepts and show that a little bit of marketing knowledge can go a long way. Attendees of this presentation will learn:

  • What marketing really is (and isn’t).
  • How marketing has changed to benefit small businesses.
  • The importance of setting marketing goals and objectives.
  • The 4 Pillars of Marketing Success – a framework of different interweaving marketing activities that help small businesses reflect on their own marketing program.
  • It’s ok to start small, And to start where you already are.
Campaigns That Drive Action: Newsletters & Announcements - Featuring Email and Social Engagement

Campaigns that drive action are the heart of small business marketing. Using a variety of marketing campaigns will help a small business or organization achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever in the communication efforts between businesses & nonprofits and their customers, donors, clients and supporters. This session will reveal some simple, but effective, best practices and considerations for the small business.

Attendees of this presentation will learn:

  • The different types of newsletter and announcement campaigns.
  • Various content ideas that will resonate with your audience.
  • How to use images or video for maximum effect.
  • From line & Subject line best practices, the 2-2-2 Principle.
  • The synergy between email and social media.
Making the case for Mobile:

Many consumers today are using mobile devices to find what they need, assess their options and then make decisions and purchases.

  • 75% of mobile users are looking for real-time, location based information on their phones.
  • 90% of those mobile searches lead to an action

Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete.  We'll help you understand this mobile transition so you don't get left behind.

In this seminar, we'll cover:

1. Why you can't ignore mobile even if you think your customers aren't using it

2. How mobile is the new reality for small businesses and nonprofit organizations

3. What you can do today to become more mobile-friendly...and more!

 7:30 - Check-in & networking

 8:00 AM - Building your marketing Toolkit

 9:00 AM - Campaigns that drive action

10:00 AM - Making the case for mobile

11:00 AM - Adjourn