Trading on Your Brand: A guide to leveraging your brand in international trade

   

On Wednesday, April 23, 2014 at 12:00 noon EST, Harry Cornelius, a pioneer of enterprise branding, will be speaking about the important role of branding in international business and trade. Harry's talk will cover:

• Understanding the full power of your brand ... and what people often overlook
• The challenge of translating your brand to different markets and cultures ... it's great for you, is it great for them?
• Partner branding - how your brand works with trading partners and channels
• Brand and service - how your brand can shape the service delivery experience for partners and channels
• Working collaboratively with the people who own the brand in your company

   Presenter: 

Harry Cornelius 
Principal
Sideren Inc.

 

 

 

 

 

Harry Cornelius has led the brand strategy - and created brands - for many of Canada's senior organizations as well as numerous early-stage companies, including Bank of Montreal, Sun Life Financial, Suncor, CIBC, Ciba Specialty Chemicals, Workbrain, 724 Solutions and Emera.

Harry has held senior brand strategy positions at Ove Design and Communications Ltd., a division of Publicis Canada and at Gottschalk+Ash International.

Harry began his career on the client side as an intrapreneur. He developed the world's first contract attorney and paralegal service in New York City to support large-scale antitrust and takeover litigation, making the Inc. List of America's Fastest Growing Companies three times. He helped Olsten Services become a Fortune 500 listed company by enabling it to enter and dominate new business categories.

Harry was a President's Fellow in Philosophy at Columbia University and holds a Bachelor of Arts in Philosophy from Bennington College.

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Cost:

Members:  $25

Non-Members $40

Register Now!