SCHEDULE:
11:30 a.m. – Registration Opens
11:30 a.m. – Open Networking and Buffet Service
12:00 p.m. – Program Begins
1 p.m. – Program Adjourns
Where
University of Richmond's Jepson Alumni Center101 College Road
Richmond, VA 23229
Driving Directions
Contact:
AMA-Richmond Admin OfficeAMA-Richmond
info@amarichmond.org
(804) 427-6982
AMA-Richmond would like to thank our annual sponsors.
Gold Sponsor - Altria
Digital Partner - Circle S Studio
Academic Partner - Robins School of Business - University of Richmond
Silver Sponsors:
Comcast Spotlight
Elevation
Bronze Sponsors:
AQUENT; Brand Planning LLC; Dynamic Web Solutions LLC; Impression Marketing; Harris, Hardy & Johnstone, PC; Zooom Printing
Photography Sponsor - Robert Thomas Photography
AMA - Richmond Luncheon
Thursday, April 17, 2014
Macro Trends + Co-Creation: How to Imagine a Future You Can Act on Today
DeeDee Gordon is a renowned consumer insight and trends expert who has been at the leading edge of trend research for more than 15 years. She'll use a combination of case studies and compelling narrative to explain how she and Sterling Brands run comprehensive innovation programs that lead to near-term revenue streams and cultivate longer-term breakthroughs. The audience will learn Sterling's approach of driving innovation through insights that converge at the intersection of trends, consumer behavior, technology and the business landscape.
More about Sterling Brands: "The desire to create serious work minus the serious attitude. We are a leading brand consultancy formed in 1992. We are headquartered in New York with offices in San Francisco, Los Angeles and Cincinnati. Our clients include many of the world’s most respected organizations including Procter & Gamble, Nestlι, Disney, Bayer, Google, Visa, Time Warner, T-Mobile, Abbott Laboratories and Pepsico. We became part of the Omnicom family in 2008."
About DeeDee (Want more? Click here)
DEEDEE GORDON
President, Sterling Brands Innovation
Trend, design and consumer insight expert DeeDee Gordon is President of the Innovation Group at Sterling Brands. She has built a global innovation practice fueled and inspired by insights from the-Collaboratory, a community of 46,000 creative and engaged brand enthusiasts. DeeDee’s work has been featured in the New Yorker magazine, PBS Frontline, and Malcolm Gladwell’s The Tipping Point. She speaks regularly on the topic of consumer centered innovation and co-creation.
Luncheon Cost:
$25 for Members; $40 for Non-Members; $20 for Students. ***Pricing reflects Early Bird Discount of $5 for registering prior to April 10***
*Payment is required in advance by Visa, MasterCard, or American Express through Paypal or Check sent as soon as registration is completed. Seats not paid for in advance are not guaranteed. Cancellations made in the week of luncheon are not refunded.
Registration Closes April 15.