SCHEDULE:
11:30 a.m. – Registration Opens
11:30 a.m. – Open Networking and Buffet Service
12:00 p.m. – Program Begins
1 p.m. – Program Adjourns
Where
University of Richmond's Jepson Alumni Center101 College Road
Richmond, VA 23229
Driving Directions
Contact:
AMA-Richmond Admin OfficeAMA-Richmond
info@amarichmond.org
(804) 427-6982
AMA-Richmond would like to thank our annual sponsors.
Gold Sponsor - Altria
Digital Partner - Circle S Studio
Academic Partner - Robins School of Business - University of Richmond
Silver Sponsors:
Comcast Spotlight
Elevation
Bronze Sponsors:
AQUENT; Brand Planning LLC; Dynamic Web Solutions LLC; Impression Marketing; Harris, Hardy & Johnstone, PC; Zooom Printing
Photography Sponsor - Robert Thomas Photography
AMA - Richmond Luncheon
Thursday, June 19, 2014
Tales from the Frontlines: Lessons from America’s most innovative brands
Presented by Kelly O'Keefe
Have you found yourself asking questions like:
- How can we quantify the value of social media?
- How can we court millenials without losing our base of boomers?
- How can we make noise with a small budget?
- How can we compete with the giants entrenched in our category?
- What do today’s consumers really want from us?
You aren’t alone. Our approaches to marketing organizations and products are shifting daily and almost nobody seems to have it figured out. Fortunately, there are some brands that seem to be thriving in these changing times. Brands like Target, Coke, Shinola, American Express, Capital One, Kickstarter, Nest, Carmax, Facebook, Chipotle, Warby Parker and LEGO are staring down powerful competitors, uncertain economies and quirky consumers to win, consistently. There’s a lot we can learn from them.
Corporate brand strategist and professor, Kelly O’Keefe, takes us on a backstage tour of the world’s most innovative brands and extracts lessons that you can apply in your organization. You’ll learn inventive techniques for engaging consumers being used by innovators, large and small. And as a bonus, O’Keefe will go through a list of common brand blunders, because both failures and successes provide lessons for us all.
About Kelly O’Keefe
Professor, VCU Brandcenter / Chief Creative Strategy Officer, PadillaCRT
Kelly O’Keefe is a professor and founding board member of the VCU Brandcenter, named the best graduate advertising program in the U.S., by both the 4As and Creativity Magazine. O’Keefe also serves as Chief Strategy Officer of PadillaCRT. O’Keefe has advised brands like Hamilton Beach, CarMax, GE, Kitchen Aid, Dominion, Sesame Workshop, UPS Freight and Walmart. And O’Keefe has trained brand managers working at places like Apple, Google, Coke, IDEO, Audi, LEGO, Nike and Target.
O’Keefe is a board member of the Future of Advertising Project at the Wharton School of Business. He is a noted speaker, commentator and author on creativity and innovation. He has been inducted into the Virginia Communications Hall of Fame and named Richmond Ad Person of the Year, Virginia Entrepreneur of the Year, and Adweek named his firm Southeast Agency of the Year.
Luncheon Cost:
$25 for Members; $40 for Non-Members; $20 for Students. ***Pricing reflects Early Bird Discount of $5 for registering prior to June 12***
*Payment is required in advance by Visa, MasterCard, or American Express through Paypal or Check sent as soon as registration is completed. Seats not paid for in advance are not guaranteed. Cancellations made in the week of luncheon are not refunded.
Registration Closes June 17.