Donor Retention: Current Rates are Plummeting! What Can Every Fundraiser do to Reverse the Trend! 

This session explores the Fundraising Effectiveness Project Report commissioned by AFP and the Urban Project. The dismal news in this report can and should be an eye opener for every non-profit engaged in fundraising. We will focus on what can be done about retaining donors based on the principles of Dr. Adrian Sargeant, the world renowned authority on building donor retention and donor loyalty!

Dr.Sargeant’s principles are based upon years of research conducted in the sector and can be used by any organization whether you are a one person shop or a large department. We will show examples of his principles in action via various technology tools. The results can be astounding when put into daily use. As Adrian states "even a small change in retention of 10% can DOUBLE the lifetime value of your current donors!" You will be surprised at how simple it can be! 

Learning Outcomes: Participants will: 
 Be familiar with numerous donor retention tools and donor loyalty techniques 
 Be familiar with current research on these tools and techniques in the nonprofit sector 
 Learn how exciting and fruitful the use of these principals, based on the extensive research of Dr. Adrian Sargeant, can be to fundraising results 

About Amy Semersheim

Amy has been helping nonprofits increase efficiency and raise more money for over 13 years. Her experience ranges from raising funds through the United Way to creating a fundraising products division at a home accessory company. Amy is currently a Regional Sales Account Executive at Bloomerang. With Bloomerang, she is helping to revolutionize how databases are used in the charity world and help bring focus on donor retention. Prior to Bloomerang, Amy spent 7 years at Target Analytics where she helped organizations benchmark their fundraising performance against peers. Amy was instrumental in developing the program and guiding its strategic direction as well as bringing it to new sectors within the philanthropic community. Amy holds a Bachelor of Arts degree in Social Work from California State University, Chico and a Masters in Business Administration from the Kelley School of Business at Indiana University.