Where: Stamford Innovation Center, 175 Atlantic Street (corner of Main St.), Stamford, CT 06901
Driving Directions
Parking Options: Stamford Mall Garage (garage parking fee $.50 for 3 hours); 26 Bell Street Garage; Municipal Lot at 62 West Park Place (behind Curly's); limited street parking is also available free after 6:00 pm
For more information about other SCORE workshops and/or to get FREE One-On-One Business Counseling please visit our website at: www.scorenorwalk.org
If you have any questions please contact SCORE Fairfield County at 203-831-0065 or by email at: score.fairfieldcounty@gmail.com
Strategic Marketing: Finding, Attracting & Retaining the Right Customers
Thursday, May 8, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
Stamford Innovation Center
175 Atlantic Street, Stamford, CT 06901
Fee: $20/per person payable at the door
This workshop will examine how to make marketing more effective by finding and attracting profitable customers that are the best fit with a company's value proposition.
You will learn:
- The impact of industry structure on marketing
- Segmentation: how to segment customer base and how to define the needs of each segment
- Defining buying decisions and a company's competitive advantages
- Branding and marketing message
- Channel selection and tactics
Our Expert: John Harmon is Managing Director of Adulant Consulting Services which advises small and medium size businesses on strategies for growth and operating excellence. John has held senior leadership and executive positions at Eastman Kodak, the Gartner Group, and Pitney Bowes in sales, marketing, quality management, strategic planning and new business development. He is also a volunteer with SCORE.