Tuesday, April 22, 2014
Microsoft Headquarters
8:00am - 12:00pm

Wednesday, April 23, 2014
Scandinavia House
8:00am - 12:00pm

Add to Calendar 


April 22
Microsoft Headquarters New York
11 Times Square (42nd and 8th Ave)
Room: Central Park East (6501)
New York, NY 10036

April 23
Scandinavia House
58 Park Avenue at 38th Street
Volvo Hall
New York, NY 10016


Wendi Caplan-Carroll, Area Director - Northeastern United States
Constant Contact


Wendi Caplan-Carroll 2013

Wendi Caplan-Carroll is currently Constant
Contact’s Area Director for the Northeast.  She has over 20 years of experience with in sales management, marketing, promotion, executive coaching and facilitation. She has educated more than 30,000 small businesses on behalf of Constant Contact. 
Prior to Constant Contact, Wendi ran her own coaching firm. She spent more than 15 years in sales and marketing at major broadcast companies. She’s a Certified Executive Coach, DISC analyst & Creative Facilitator.  

Kendra Webb-Scott is an experienced B2B technology marketing professional with a proven track record driving sales and generating qualified leads.  As Founder and Chief Marketing Strategist at Ideazio, Inc., she works with companies to develop and implement customized digital marketing solutions that deliver real results.  Kendra’s passion is helping talented and innovative companies succeed through smarter marketing. Her personal guarantee to her clients is to exceed their expectations and to leave them better off than before they began working together.

Melanie Gass is the President of a computer-training company called CenterPoint Solution, LLC. Her firm focuses on offering targeted training to corporations world-wide with ways to use Microsoft products more efficiently through their workday.
Melanie has been an expert in Microsoft products since 1998, and has helped thousands of employees worldwide learn how to use the computer effectively. She works with the top Fortune 500 companies, and has trained some of the most powerful people we read about and see on TV. She is not only an expert on the products, but her training methods and consistent praise makes her widely recognized and given her the nickname of Microsoft's princess.

Tammy Kahn Fennell is CEO and co-founder ofMarketMeSuite (www.marketmesuite.com), the leading social media management dashboard for small- and mid-sized businesses. Tammy launched the MarketMeSuite platform in late 2009 after years of experience marketing her own small business online. Recognizing both trends in social media and the needs of SMBs, Tammy realized an opportunity to help others easily manage & monitor their social media presence, find targeted leads, build engagement and measure the ROI of their social marketing activities. Today the easy-to-use, affordable platform has over 40,000 users. Tammy writes frequently on social media and small business topics and shares her knowledge and advice with thousands of SMBs via radio, Web seminars and live presentations.

J. Sandy Eames, Marketing/business development executive and consultant with small to large medical electronics companies (vital signs monitors, imaging systems, diabetes technology, etc.). Involved in internet-based business-to-business start-ups with expertise in business plan development. Active volunteer with non-profits. Holds degree in Electrical Engineering from Imperial College, and an MBA from Cranfield University, both in the UK.

Shayne Spencer has many years of digital marketingexperience. He has worked with several smallcompanies as well as large brands such as Coca-Cola and American Express.He is now President and Co-Founder of Think WorkMedia, a digital marketing agency that works withsmall to medium sized businesses in the Tri-Statearea.His passion is working with entrepreneurs to helpmake their dreams a reality.

A woman of many talents, Susan Wilson Solovic is THE Small Business Expert, an award-winning entrepreneur, media personality,  New York Times, Wall Street Journal, USA Today, and Amazon top 100 bestselling author, sought-after keynote speaker and attorney. Behind every achievement, Solovic embodies ideas that make her universally —and intimately— relatable to all entrepreneurs: hard work, fortitude, and persistence. In a world of quick and questionable viral fame, Solovic is a rare commodity: she is what she preaches.

Scott Eisenberg





Constant Contact’s Spring Fling:

“Stay Connected and Grow!”

Social Media Network Sign on white background


A few seats remain for April 23rd. Register now!

Free ~ Register here: April 23

Join us for one or both days of free education and learn how to build your social and email presence. Hints and tips from leading experts on staying mobile, building your social presence, learning how to rev up your email and much more more!! 


 Tuesday, April 22nd
Microsoft Headquarters
11 Times Square (42nd and 8th)
8:00am -12:00pm

Build Your Marketing Toolkit
Presented by Wendi Caplan-Carroll, Area Director, Northeastern United States, Constant Contact

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:

  • What marketing really is (and isn’t).
  • How marketing has changed in ways that benefit small businesses.
  • The importance of setting goals and objectives for their marketing efforts.
  • The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
  • It’s ok to start small, to start where you already are.
Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.


Social Media 101         
Presented by Kendra Webb-Scott, Constant Contact Authorized Local Expert

Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This webinar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 5 most popular social media networks – Facebook, Twitter, LinkedIn, Google+ and Pinterest – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.

Top Tips to Being a Mobile Work Rockstar               
Presented by Melanie Gass, "The Microsoft Princess"

Are you always on the go? Get the top tips to have a mobile office and still feel like a rockstar. You’ll get tips for mail, accessing documents and actually working in them, and tricks to feeling on top of your day.

Turning fans and Followers into Paying customers  
Presented by Tammy Kahn Fennell, CEO and Co-Founder, MarketMeSuite

Social media is a low cost, super effect way to engage with customers, but how do you cut through the clutter to find the meaningful conversations? Tammy Kahn Fennell, CEO of MarketMeSuite will show you how to implement a social media marketing strategy that works.

Marketing on a Shoestring: Some Practical Suggestions for Small Businesses
Presented by J. Sandy Eames, Certified Small Business Mentor with SCORE NYC

Few small businesses have a large budget for marketing. This presentation makes some practical suggestions for small businesses about knowing your business model, doing market research, and marketing your company and products/services - all within a minimal budget. 


Wednesday, April 23
Scandinavia House
58 Park Avenue at 38th Street
8:00am - 12:00pm

Campaigns That Drive Action: Newsletters & Announcements Featuring email and social engagement
Presented by Wendi Caplan-Carroll, Area Director, Northeastern United States, Constant Contact

The Newsletters and Announcements campaign type is the staple of the Constant Contact Toolkit. This includes our  traditional email templates, such as Newsletters, Cards, Announcements, Business Letters, and Press Releases.  It also gives  you the option to create a customized HTML email template for your clients and insert it into their account.  

Newsletters and Announcements will keep your clients’ audience in-the-know.  It allows your clients to drive their audience to  their Facebook Page, an event registration page, and more. No matter what other marketing activities you’re recommending  to your clients, email marketing should be the foundation. It is the powerful engine that will drive the rest of your clients’  campaigns.  

Network Like A Pro-Speaker
Presented by Scott Eisenberg, Constant Contact Authorized Local Expert

Making the Case for Mobile
Presented by Shayne Spencer, Constant Contact Authorized Local Expert

In a recent survey from Pew Internet & American Life Project, 50 percent of participants said they were already using mobile to access nonprofit websites and emails. Also, as of March 2013, 43 percent of all email was opened on a mobile device.

This presentation will cover mobile-friendly marketing & strategy:

  • Why you can’t ignore mobile even if you think your customers aren’t using it.
  • How mobile is the new reality for small businesses and nonprofit organizations.
  • What you can do today to optimize your email to be mobile friendly.
At the end of this presentation you will have a better idea of becoming mobile-friendly from the perspective of the choices you can make to be better position in a world in which mobile has become a part of us.

Keynote Speaker

Just a Noticeable Difference:  The Key to Building Iconic Success
Presented by Susan Solovic