Building Your Online Marketing Toolkit

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:

What marketing really is (and isn’t).
How marketing has changed in ways that benefit small businesses.
The importance of setting goals and objectives for their marketing efforts.
The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
It’s ok to start small, to start where you already are.

Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.

I look forward to seeing you! As always, our presentations are FREE to attend.

NOTE: If you would like to follow along on line, you will need your own wi-fi OR a Philadelphia library card, if you want to log in to the library's system.

About Marsha Pearson

Marsha Pearson Marsha has over thirty years of business experience behind her, including ten years owning a retail specialty store in a tough economy. She has come out on top as one of the leaders in social media marketing in the Philadelphia area and readily shares the ins and outs with her audience.

As a member of Constant Contact’s Philadelphia Metro team, Marsha brings her expertise and experience to help local businesses maximize the power of relationship marketing through the use of modern online communication tools like email marketing and social media.