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           $49.00 Early / $59.00 after 7/17/2014 


Saturday July 19, 2014 from 9:00 AM to 12:00 PM PDT
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National University 
9388 Lightwave Ave.
San Diego, CA 92123

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SCORE San Diego 

Business Basics 7-19-14

is a must for new owners!

 Are you thinking about starting your own business? Have you already started a new business and need a little "tune-up"? If so, this workshop is just right for you. This comprehensive but easy-to-understand overview will help you get started on the right path toward a successful business. 
Hear from successful executives and entrepreneurs who cover:

  • The business owner's role and the need to conduct a self-assessment
  • The importance of having a business plan
  • Various legal structures of a business
  • The need for sound financial controls
  • Where to go and what is required to obtain capital for your new business
  • Marketing techniques to promote your business


Stephen Eisold most recently served as CEO of Brendan Technologies.  He has more than 25 years marketing, business development and fundraising experience in both large and small companies.  Before joining Brendan, Mr. Eisold served as CEO at Axiom Biotechnologies, where he had full Profit & Loss responsibilities as well as having directed all fundraising and business development activities.  Prior to that, Mr. Eisold was Chief Operating Officer at Cypros Pharmaceutical, and was responsible for directing marketing, sales, finance, regulatory affairs, clinical development and corporate development activities.

Bob Ritz owned and operated a marketing and sales company for 35 years. Through his efforts he contributed to the success and growth of many apparel firms, including Tommy Bahama, COACH, and Cole-Haan. He worked with and mentored both retail and wholesale companies. His clients were some of the finest quality retailers in the country.

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