For more information about other SCORE workshops and/or to get FREE One-On-One Business Counseling please visit our website at: www.scorenorwalk.org
If you have any questions please contact SCORE Fairfield County at 203-831-0065 or by email at: score.fairfieldcounty@gmail.com
A FREE Small Business Workshop Sponsored by SCORE and Co-Sponsored by the Rowayton Library
How to Sell (Just About) Anything to (Just About) Anybody and Still Feel Good About Yourself
(please note this workshop was previously called Elevator Speech on April 29, 2014)
Tuesday, April 29, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
Rowayton Library
33 Highland Avenue, Norwalk, CT 06853
When you run your own business, success is all about selling your products, your services, and yourself. Do it effectively, and you will prosper. Do it poorly, and you will fail, sooner or later. Many entrepreneurs, business owners and self-employed professionals do not like to think of themselves as "salespeople" because of the negative image that goes with the "s" word (when you think of a "salesperson" after all, what do YOU think of?)
In this fast-paced, humorous, and exciting program, Cliff Ennico will teach you a three-step process by which just about anyone can sell just about anything to just about anybody, and still feel good about yourself.
The steps are easy, but be forewarned -- they may force you to think entirely differently about your business, your products and services, and yourself than you do today.
You will learn:
- The two reasons (there are only two) why anyone buys anything
- How to get a sales prospect to like (and more importantly, remember) you
- How to get the most out of networking meetings
- What should (and should not) be on your business cards and website
- What really works in an "elevator pitch"
Our Speaker: Cliff Ennico (www.cliffennico.com), a nationally recognized authority on the legal problems of small business, is best known as the former host of Moneyhunt, the fast-paced PBS reality television series where entrepreneurs defend their business plans before America's toughest panel of experts. His weekly business advise column, Succeeding in Your Business, the "Ann Landers of the business world", is syndicated nationally North America. He is also a frequent contributor to Entrepreneur and other small business magazines, has hosted over 100 streaming video segments on small business legal and tax issues for the Small Business Television Network website (www.sbtv.com), and is the author of 15 books on entrepreneurship and career management including Small Business Survival Guide and Advising eBusinesses. A member of the faculty of eBay University, he delivers talks to business groups nationwide on the legal, tax, financial and human resources (HR) issues involved in running a successful e-commerce business.