SCORE Kansas City Chapter 19 

July 19, 2014  8:30 - 3:30

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4747 Troost Avenue
Kansas City, MO 64110

SCORE Location

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Simple Steps to Starting Your Business
Start Up Basics - July 12. 2014
Business Concept /Marketing - July 19, 2014
Financial Projections/Funding Sources - July 26, 2014


Attendance fees for these Seminars are being underwritten by our generous Sponsor



WORKSHOP SESSION 2 - Business Concept/Marketing - July 19, 2014

Registration for Sessions 2 is at 8:30 am with the workshop starting promptly at 9:00 am and concluding by 12:00 pm.

Your Business Concept provides step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept section, you are able to:

  • identify your target markets
  • describe your products/services
  • collect key competitive information to support your feasibility plan

Your Marketing Strategy provides you with an introduction to marketing methods and tools to maximize your customer reach. This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to:

  • outline your marketing strategy
  • test your marketing message
  • choose the right sales channel
  • exercise your marketing strategy

This is the second session of a three part series "Simple Steps to Starting Your Business".Sessions 1 - Start Up Basics (July 12, 2014) and Session 3 - Financial Projections/Funding Sources (July 26, 2014) are listed separately on the SCORE Web Site.