ROI Workshop - Meeting and Event Professionals 

Join us for this 2-day Foundation Certification course on the Phillips ROI Methodology™ for meetings and events professionals - brought to you by The ROI Insitute, Metrics2Meetings and our host sponsors.  

The ROI Methodology™ is endorsed by MPI, PCMA, ASTD and is the solution that has been implemented
globally in more than 40 countries and in the majority of the US Fortune 500 companies.The ROI Methodology™ adds significant value to any program by providing a framework for Alignment to the Business, Content Design Strategy, Isolating Program Effects and Measuring Business Impact and ROI. 

The ROI Institute™, founded in 1992, is a service-driven organization which strives to assist professionals in improving their programs and processes through the use of the ROI Methodology™. The Phillips ROI Methodology™ is a critical tool for improving design, measuring and evaluating program results.

By attending this program you will learn how to:

• Align Program Goals With Measurable Business Objectives
• Select Appropriate Data Collection Methods
• Isolate The Effects Of Meetings And Events
• Convert Data To Monetary Values
• Calculate The Return On Investment
• Identify Intangibles
• Format And Report Results
• Develop And Implement An Evaluation Plan For A Program In Your Organization
• Improve The Satisfaction Of Your Participants/Stakeholders
• Justify / Defend Budgets
• Identify And Eliminate Inefficiencies

What is included? :

• Limited to 40 participants for optimal interaction and learning experience
• The two-day workshop and 12 hours continuing education credits
• Detailed ROI workbook with resources and case studies
• Books: “Proving the Value of Meetings and Events”, "Meeting Architecture a Manifesto”
• Meals during workshop
• Accomodation discounts in most markets.
• Receive a discount towards the annual certification program in December 2014
• $109/night accommodations rate for attendees at The Renaissance Birmingham Ross Bridge Golf Resort

Space is limited. Register today!

Registration fees are fully refundable with 15 days advance notice.