AmSpa's Southeastern Medical Spa Workshop,

Staff Training and Networking Reception 

Register Now! 

This program will combine AmSpa’s well-known focus on legal and regulatory matters with expert sessions on the business of aesthetics. A parallel track providing hands-on instruction to med spa support staff on issues like answering the phone, selling skincare products/procedures, and treating clients professionally to help increase spas revenues.

The Agenda for the regulatory and marketing track will include:

Registration and Continental Breakfast

HIPAA presented by Alex Thiersch

• Common HIPAA Liability Exposures
• HITECH Act of 2009 with expanded HIPAA privacy rules in 2013, what they mean to you
• Policies and training needed to be HIPAA compliant

LinkedIn presented by Gina Meyer-Shaffer

• How to increase your network and visibility
• Attract more clients and rive traffic to your website
• Boost your personal brand while forming valuable relationships

Non-competition/Non-solicitation Agreements presented by Renee Coover

• Using non-compete and non-solicitation clauses to protect your practice and create loyal employees
• How non-competes and non-solicitations help and hurt your practice
• How to make the agreements enforceable and still have employees sign

How Digital Marketing can help you Find, Serve & Keep more patients...profitably presented by Adam DeGraide

• How to leverage social media to engage new and existing patients
• How to make sure that your Website is actually converting visitors to paying customers
• SEO Secrets and Strategies and how you can absolutely make more money with an effective Search Strategy
• Best practices of email marketing and how to increase new patients and dramatically increase your per patient revenue
• Blogging - why you can't afford to not do it
• How to measure ROI with your Digital marketing efforts 
• How to avoid the most common mistakes Medical Spas make when approaching Digital Marketing

Overview of Southeast region rules and regulations affecting the medical spa, aesthetic and laser industries presented by Dorothy Cornwell, Barry Herrin and Alex Thiersch

• Commissions: the fee splitting conundrum
• Ownership: who can own a med spa
• Medical Spa Supervision and Delegation - must a physician be present, examine every new patient
• Aestheticians and Laser Technicians: what they can/cannot do in a medical spa
• Question and Answer Session

Selling Injectables presented by Rebecca Weston

• How do you compete with those that attend and expect a different price point
• Selling yourself versus selling price
• How to hold a party in your office, bring in new clientele and sell other services
• Competing with Groupon

OSHA Compliance within a medical spa presented by Steve Wilder

• Five steps to attaining OSHA compliance
• Seven common areas where OSHA will get you
• What you should do should your OSHA surveyor pay you a visit

• How to write and teach your workplace safety programs, who should be trained and what must be kept ongoing
  

Public Relations 101 presented by D'anne Cagle-Heckert

• Generating publicity for your medical spa
• Tips from a magazine editor

Anatomy of a successful medical spa presented by Marla Brown

• Know your target audience
• Keeping up with the changing times
• How to distinguish yourself from your competition
• Hire the right staff

Secret of my success roundtable discussion with Marla Brown, John Treadwell and Rebecca Weston

• Practical tips
• What other successful physicians/medspa owners do

 

The Agenda for the concierge staff training track will include:

Staff concierge and practice building to increase revenues presented by Rebecca Weston and John Treadwell

• Greeting clients
• Turning a call into an appointment
• Scheduling and cancellations
• Selling products
• Dressing for success
• Checking out
• Referrals
• Preselling procedures

Patient consultation  presented by Rebecca Weston and John Treadwell

• How to assess a face and what the patients needs are
• Overcoming objections
• Followup
• Securing a loyal patient
• How fillers increase revenues
• Dealing with a difficult patient
• Selling a series
• How to keep consultations fluid
• Preventing patient fatigue
• How to address pricing

Marketing  presented by Rebecca Weston and John Treadwell 

• Working with your local vendors to obtain free products or services and increasing your network
• Utilizing your patients for referrals
• Business plans A to Z
• Working with local media
• Packaging your services with products
• Brand recognition
• Special promotions

 

AND DON'T FORGET, a 2 hour networking reception follows.

Register Now! 

All attendees are entered to win:

Aesthetics Exposed by Terri A. Wojak - retail value $145

 Environ Body Bag including Dermalac Lotion, Vitamin A-C&E Body Oil, Sunscreen, Sun Hat with Brochure and Sun Care Booklet - retail value $215

HydraFacial MD® - Edge Systems’ gift basket will include the luxurious “I      HydraFacial” robe, branded giveaways and a “Age Refinement” home care kit featuring (retail value $250):

• Antiox 6 - our award-winning daily antioxidant
• ETX - age refining eye gel
• DermaBuilder - a peptide complex for fine lines and wrinkles
• UV Smart Daily Sunscreen - a broad spectrum, Zinc Oxide, SPF40 sunscreen

Aesthetic Video Source - $50 Gift Certificate