Thursday October 23, 2014 from 9:00 AM to 4:30 PM CDT
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230 W. Monroe St.
Suite 550

Chicago, IL


Weinschenk Institute, LLC

Course Pricing

Regular Price Ticket - $295

Bulk Ticket Prices

For bulk ticket prices, apply one of these coupons at registration to unlock special bulk ticketing prices. 

5 Tickets 
10% discount
Coupon Code : FiVETICKETS 

10 Tickets 
15% discount
Coupon Code : TENTICKETS 

20 Tickets 
20% discount


Payment is required in advance but it is refundable, less a $50 processing fee, if your cancellation is received three full business days before the course. If you fail to attend and do not notify us in advance, the fee is not refunded. Substitutes are welcome.

You will receive a ticket you can print and present at the door.

Our courses are 100% guaranteed. If you attend a session and decide it was not of value to you we will refund your course fee.

About The Instructor

The Instructor of this Course is Susan Weinschenk. 

Susan Weinschenk is the founder and principal of the Weinschenk Institute.  She has a Ph.D. and over 30 years as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her clients call her  “The Brain Lady” because she reads and write about how the brain works. Dr. Weinschenk writes a popular blog: www.blog.theteamw.com, is a regular blogger with Psychology Today (Brain Wise: Work better, work smarter), and is an international keynote speaker.

Dr. Weinschenk is the author of several books, including How to Get People To Do Stuff100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? 






The Lean UX Workshop-- THIS CLASS IS FULL. Email us at info@theteamw.com for more information.

Lean User Experience (UX) principles and processes help teams create products faster, and collaborate better. Lean UX comes out of a broader business strategy called Lean Strategy, made popular from Eric Ries' book, The Lean Start-up. It's a hit not only with start-ups, but also large organizations wanting to improve innovation. If you need to create innovative digital products and create them faster, then you need to understand Lean UX.  In this workshop you will learn:

  • what Lean UX is
  • why Lean UX is such a hot topic
  • how Lean UX can help your design process
  • the pros and cons of implementing Lean UX
  • tips for overcoming organizational obstacles

Whether you are new to Lean UX or you are in the process of implementing it, this workshop will clearly explain what it is, how to do it, and how to succeed at it. We'll take a hands-on approach. You'll not only learn the principles, but you will get to try out some of the processes first hand.


Workshop Agenda

Introduction To Lean UX

What is Lean UX and what it isn't

5 myths of Lean U

Myth 1:  it’s UX Light

Myth 2: it’s UX without producing deliverables

Myth 3: It’s UX if you are a UX team of one (i.e., you can’t do everything by yourself)

Myth 4: It’s the UX process you use if your development is Agile

 Myth 5: It’s new

The Precursor To Lean UX -- Lean Strategy

Lean Strategy Principles

Build/Measure/Learn feedbacks cycles 

Minimum Viable Product (MVP)

Experimental hypotheses

Validated Learning

Cross-functional teams

Where Lean UX fits in with Lean Strategy

Lean Strategy principles applied to Lean UX

What is a UX MVP?

Collaborative design

 Creating and testing experimental design hypotheses


Continuous feedback loops with customers/users

Redefining UX Success from a Lean UX viewpoint 

Tips and Hints for Implementing Lean UX in your organization

Organizational issues/obstacles you are likely to encounter and how to deal with them

Who you need on board

What type of project to start with

What to do first

What to do next

How to measure your success