e2e Wyoming and the WYoming Technology Business Center


Tuesday June 24, 2014 from 5:30 PM to 7:00 PM MDT

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Casper Petroleum Club 
1301 Wilkins Cir
Casper, WY 82601

Wyoming Technology Business Center



e2e Wyoming welcomes Krista Treide

Join the WTBC for e2e Wyoming in Casper on Tuesday, June 24th, and hear Krista Treide talk about building brands in hyper-competitive and global markets.

Krista, a Gillette native, has had a remarkable career since leaving the University of Wyoming, where she played basketball for the Cowgirls. Treide started her career at Reebok International and later moved from Reebok to Nike where she took a business unit from $24 Million to nearly $1.2 Billion in annual sales.  Krista’s success in building brands has been proven by her work with Nike, Reebok, Diesel, Seven for all Mankind, Tsubo, UGG Australia, Michael Stars, Speedo and others.

Krista is currently working as President & CEO for Modus, a company that she founded in 2006 which focuses on bringing unique brand opportunities to underserved demographics.  In addition, she is lending her years of expertise as a speaker and partner to a variety of existing and emerging philanthrocapitalistic organizations.  Krista maintains her ties to UW by serving on the board of the College of Business.


e2e Wyoming in Casper is sponsored by: