How to Improve Your Marketing Seminar for Small Businesses
How to Improve Your Marketing Seminar for Small Businesses
Brought to you in partnership by: The Center for Rural Development and the Somerset-Pulaski County Chamber of Commerce
“Advertising is NOT Marketing”
Think for a moment...
- The market has changed – how much has the way you market changed?
- Is your marketing reactionary or responsive?
- Are you talking AT your customers, or TO them?
- Do you know how to apply the Marketing Formula and Strategy Equation?
- Is there wishy-washy language in your messaging?
- Are you communicating your Unique Value Proposition?
Attend this unique training opportunity to learn how to more effectively target customers and grow your 80-20 base. You’ll gain a new understanding of why customers buy and why they don’t buy. You will learn key tips and tools that will help you create a business culture where your best customers will push business TO you and turn your customer list into an asset. Find out how to establish and track sales accountabilities and maximize your web presence while increasing revenue.
Presenter: Stuart Arnold
Stuart has invested his entire 30-plus year career in the marketing and communications business. In this time he has seen that even with the considerable changes of the past few years, there remain tried and true marketing principles that can get lost in the rush to-ward “the next big thing.” Integrating these principles into new and more impactful strategies and delivery opportunities for small business is his specialty. Stuart’s business clients and attendees of his marketing presentations agree that his message will fundamentally change the way you understand and market your business.
Date: June 26, 2014
Time: 10:00 a.m. – Noon
Where: The Center for Rural Development
Cost: Free