Marketing Plans- Who Needs One?

Oxford Hills SCORE in conjunction with River Valley Chamber of Commerce, Envision Rumford and River Valley Growth Council is pleased to present a FREE program and discussion on Marketing Plans. This is an optimal time for a mid-year review of your marketing plans for 2014, so please join us to discuss the essential elements of a good marketing plan.

SCORE will cover the following key planning questions prior to the discussion:

Strategy: How will your marketing support your business goals?
Mission: What are you trying to accomplish?
Target Market: Who are you trying to reach with your marketing?
Competition: Who are you up against & where do you rank?
Uniqueness: What makes your business and/or products unique?
Pricing: What will you charge & why?
Promotion: How will you reach your target market?
Budget: How much money will you spend & on what?
Customers: Does your marketing plan address repeat business from current customers?
Action items: What tasks do you need to accomplish to meet your marketing goals?
Measurement: Do you have a way to measure what results you have achieved & where you can improve?

Please join us for this session which will provide both educational content and discussion opportunity.

Coffee will be available at 7:45 with the Roundtable starting promptly at 8:00 AM.