SSWBN ~ June 2014
Educational Workshop 

How to Leverage Social Media for
YOUR Business 

Most companies recognize the importance that social media has in marketing their business but don't know where to begin or what
to do once they are there.

 

“I know my company should be on Facebook (or Twitter or Pinterest, etc.) but I just don’t have the time and I don’t know what I should post or even how to do so.”

 

If this sounds familiar, you are in the right place. This half day intensive workshop will take you through the steps you need to start using social media in the most EFFECTIVE manner.  Perhaps you attended a prior workshop that talked about the difference between a personal Facebook page and a business page, or you finally learned what a hashtag is. We will briefly cover those basics but then we are going to dive in and explore which platforms are best for YOUR business. We will show you how to analyze your results and create content that your customers WANT. Not every company is the same, and there is no cookie cutter strategy that works for everyone but this hands-on seminar will get you going on the right path.

 

This workshop will cover:

 

• Social media strategy
• Customer engagement
• Content management
• Discussion of the most popular platforms and which ones your company should emphasize
• Empowering your employees as advocates for your social media presence

 

Bring your laptop or tablet and get ready to dive in headfirst
into the social media waters!

 

Presenters:

Donna Mavromates
Partner/Founder of Wicked Simple Marketing
@wickedsimplemar, facebook.com/wickedsimplemarketing

As a marketing professional with over 25 years of experience, Donna has worked with companies of all shapes and sizes in developing and implementing their marketing strategies. She formed Wicked Simple Marketing in 2010 to help small businesses find their marketing “voice”.  Over the last seven years as the Vice President of the Quincy Chamber of Commerce, Donna developed and maintained the organization’s marketing and social media strategies. An entrepreneur at heart, in 2014 Donna made the decision to follow her true passion and focus on Wicked Simple Marketing full-time. In her spare time she is a hobbyist photographer and most recently can be found visiting prospective colleges with her 17-year old twin daughters who have taught her everything she knows about Twitter, Instagram, Snapchat and more!

 

Eric Clark 
Founder/CEO of Quincy Tutoring (QTN) and Director of the Center for Academic Success at Eastern Nazarene College (ENC)
@EA_Clark

Over the last seven years Eric has positioned Quincy Tutoring to be one of the leading educational voices in Quincy, by providing educational seminars on topics ranging from special education to college access. When Eric is not with his family or working on QTN projects, you can find him blogging about social media, education, and student affairs on his personal blog. Eric also serves on the board of the National Tutoring Association, and was awarded the NTA President’s award for his leadership in developing the NTA’s social media strategy.

 

 

 Event Fee:

$75.00 for Members
$125 for Non-Members

Register Now!