Where
Your Computer
Marketing Globally with Social Media: Is it a Small World After All?
On Friday, October 17, 2014 at 12:00 noon EST, Chamika Ailapperuma, a digital strategy consultant and entrepreneur, will discuss how to successfully use social media cross-culturally to build and amplify digital presence, whether for your personal brand or your organizational brand.
Chamika’s presentation will cover the following topics:
- Has marketing globally changed with the evolution of the Internet and social media?
- What does brand mean in today’s global marketplace?
- Mapping today’s social media landscape
- Cross-cultural considerations with social media
- Top 5 foundations for social media success
- Measuring social media’s return on investment
Presenter:
Chamika Ailapperuma
Cross Cultural Navigator
Founder, CDKA Consulting Inc.
Chamika is a cross cultural navigator and successful visionary game changing entrepreneur who embraces opportunities for change and exploration, develops creative, innovative strategies and quickly solves problems with bold solutions. She approaches challenges with guts and gusto and offer fresh perspectives that foster emotional connection and deliver revolutionary results.
Her professional experience includes working on global open source online legal information management systems, building a new web team from scratch in a federal Canadian government regulatory agency and successfully transitioning into high level management consulting on transformational national and international projects. She founded a working group for social media within the federal Canadian government and remain a trusted advisor for various digital initiatives involving information management, information technology, marketing and communications.
In her capacity as an adept business strategist and consultant, Chamika is currently the Executive Director for the International Women’s Forum of Canada and a senior consultant on the pioneering Protégé Project career sponsorship program with Canadian Women in Communications and Technology. As the founder and CEO of Chamika.com, she is a success coach to immigrants who are ready to follow their desires instead of what is expected of them. Her coaching clients include aspiring entrepreneurs, highly talented creative professionals and future leaders in the workplace. She is a catalyst for change who works with clients to leverage their unique strengths of being rooted in two different places and cultures to be able to lead and succeed with executive presence, online and off.
Chamika is fully bilingual (English/French), holds a Bachelor’s degree in French Literature, a Master’s degree in English Literature and a professional business management certificate. She is a well-travelled nomad who has lived in Edmonton, Toulouse and Montreal with extended visits throughout the US and western Europe. She is currently based in Ottawa and a frequent visitor to Colombo, Sri Lanka. She lives mainly in digital space and can be found @chamika on Twitter and on www.chamika.com
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Cost:
Members: $25
Non-Members: $40