Presented by: RICH BROOKS, President of Flyte and Founder of the Agents of Change Digital Marketing Conference & HEATHER JACKSON, Director of Regional Development at Constant Contact in New England
Contact
Heather Jackson
Constant Contact New England
hjackson@constantcontact.com
Heather is the New England Area Director of Regional Development for Constant Contact. She has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing, and has owned 2 small businesses of her own. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.
Rich Brooks is founder and president of flyte new media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media. He presents and blogs on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell. He is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com. He is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing. He runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social & mobile marketing. He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.
Digital Marketing Workshop: Simple Strategies for Success Incl Video, Facebook & More...
Simple Strategies for Social Media Marketing
Helping you figure out what to say and where to say it.
Presented by Heather Jackson, Director, Regional Development, Constant Contact
When it comes to social media marketing, do you feel overwhelmed? Or maybe you’re not sure if its working? In this session, we will simplify social media marketing for you; we'll show you how to find new customers and how to drive repeat business from your current customers using social media tools. We’ll take a look at the 5 most popular social media networks – Facebook, Twitter, LinkedIn, Google+ and Pinterest – and help you decide what is right for your business.
We’ll also give you valuable tips and advice on the most important piece = content; we'll look at how and what to post on social media. Remember, marketing should be fun, not painful!
YouTube Marketing for Small Business
Presented by Rich Brooks, Flyte New Media
YouTube gets over one billion unique visitors each month, putting it just behind Facebook in terms of audience size and reach. It’s also a powerful tool for your search engine visibility: YouTube is the 2nd most popular search engine in the world, and its videos appear at top page one search engine results.
If you’re looking to increase your online visibility, drive more qualified visitors to your site, and convert that traffic into leads and sales, YouTube is an essential marketing tool.
In this session you’ll discover:
- how to set up your channel…the right way
- how to upload videos for maximum visibility
- how to build your subscriber base
- how to drive qualified traffic to your website
Bonus Session: Get Your Facebook Page Talking
Presented by Heather Jackson
- Who Turned Off My Facebook Page?
-Is Facebook Marketing Dead?
-Is it still good to be liked?
-What the …should I delete my Facebook Page?
Ever since Facebook made changes to their algorithm, it’s been increasingly harder to get your posts in front of the people who like your page. Frustrating right? Are you wondering if you should continue to promote your businesses on Facebook? It’s time to stop wondering and time to start increasing your online conversations.
“Wow that sounds like a lot of work- is it?”
“Is this just a waste of time?”
“Should I switch to another social media platform?”
All questions we have been asked over and over again by organizations and small business owners.
In this session Heather will breakdown how you use your Facebook page as a lead generation strategy for your business or organization. Let's get your Facebook page talking!