Concord NH Small Business Series-Social Media 101-The Basics of Social Media 

Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This workshop will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 5 most popular social media networks – Facebook, Twitter, LinkedIn, Google+ and Pinterest – and help you decide what is right for your business.  We’ll also look at what comes next: how and what to post on social media.

About the Speaker:

Joanne Randall is the Owner and CEO of Leap Year Marketing and the Host of Marketing Mojo Radio.

Joanne graduated from the Whittemore School of Business and Economics at the University of New
 Hampshire and has spent the last 25 years working in management and business. Her background includes management, sales, marketing, retail, human resources, and small business social media development. She has been asked to speak to various groups, including Market Place Connections, and has participated in various panel discussions for Women Inspiring Women and the Division of Resources and Economic Development.  Recently Joanne was asked to present a day long workshop as part of the Derry-Londonderry Chamber of Commerce “Women of Excellence” Series. Joanne has guest lectured at the University of New Hampshire and Plymouth State University. She has been a guest on radio and television throughout New Hampshire and has had numerous articles written about her and her radio show.

Joanne ran a highly successful networking group for the Greater Pittsfield Chamber of Commerce in Epsom for almost three years, whose model has been used to launch other networking groups. She has developed workshops for business owners and consults business owners in Marketing Strategy and implementation.

Joanne was also the Vice-Chairman and then Chairman of the Board of Selectmen in Epsom, and lives in Epsom with her family. Joanne volunteers in her community in various capacities.

Leap Year Marketing works directly with business owners to develop marketing strategies that make sense. Marketing Mojo Radio provides valuable content for business owners each week through live on-air radio and podcasts.