Tuesday March 24, 2015 at 1:00 PM PDT
Friday June 19, 2015 at 1:00 PM PDT

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Online recorded webinar 



Regular registration: $79.95
Gov't/Nonprofit registration: $74.95


Pat Baillie 
Out & Equal 

LGBT Marketing to the LGBT Community (RECORDED) 

The LGBT Market is a growing focus for corporations in the United States and around the world. Today, corporations are working to expand their LGBT customer base for products and services and searching for ways to attract LGBT employees through recruiting efforts which include how they show their workplace inclusion efforts. Join Bob Witeck, LGBT market expert and community activist and Rich Ferraro of GLAAD for this 3 part Out & Equal University webinar series to go in depth on the do's & don'ts of marketing to the LGBT community. The best practices, marketing data, and experience of major corporations will provide companies with the tools to create and expand their customer and recruiting outreach. Here are the major topical areas we will explore during these sessions:

Part I: GLAAD overview of LGBT images (the good and the bad) in marketing and what are the best practices that would create a positive LGBT image

Part II: Reviewing LGBT Marketing Data and Strategy

Part III: Discuss the highs and lows of actual programs

Click below to register for this fantastic webinar!