Jessica Ernstberger
PRSA Charlotte
704-374-9300
Feeling zapped when your news releases have no zip? Want to expertly weave on the web and social media, but your Spidey senses seem snuffed? Being a new professional is a huge adjustment from working odd jobs and going to school. It's where you get hands-on experience and learn the most in your career. In the PR world, writing is almost as important as breathing if you want to be successful.
We're here to help! Learn from Robin Rothberg, APR, at the New Professionals writing workshop on Wednesday, August 6, from 4 - 7 p.m. Leave fears and doubts at the door, but please enter with questions and concerns.
Workshop Topics
News releases: Includes tutorials on best practices, trust (of yourself) and quote development.
Web content: Includes tutorials on writing as a brand and how to find and promote web content internally and externally.
Social media: Includes channel choice, post purpose(s) and post planning.
About Robin Rothberg, APR
A senior lecturer at UNC Charlotte, Robin Rothberg has taught public relations full-time since 2007. Before that, she was web editor at the South Florida Business Journal. In her more distant past, Robin was a reporter at PR Week and, before that, held multiple PR positions, including roles with the Citigate Dewe Rogerson agency and the Conference Board.
Note: This event is $20 for PRSA Charlotte members, and $25 for non-members. Walk-ins will be charged an additional $5 fee and spaces are limited. Pizza and drinks will be provided.
About PRSA Charlotte New Professionals
The New Professionals are a subgroup of the PRSA Charlotte chapter. We are PR pros with up to seven years of experience in the field. Our group meets several times throughout the year for professional development programs and networking socials. PRSA Charlotte membership is not required to attend any New Professionals events, although it is highly encouraged for career development.
For more information about the group, please contact New Pros Chair, Mandy Drakeford.