Contact
Ann GusiffGusiff Marketing Group
ann@gusiff.com
415-497-8974
About the Presenter:
Ann Gusiff, Constant Contact Authorized Local Expert and Certified Duct Tape Marketing Consultant
Ann is a marketer who is dedicated to helping small businesses save money on marketing through education and consulting. Ann earned her MBA from UCLA Anderson in Marketing and Entrepreneurial Studies and worked in brand management for consumer products companies. With her firm A.Point.Marketing, Ann now works with small businesses on marketing strategy and planning as a Duct Tape Marketing Consultant, with solutions that are simple, effective and affordable.
www.apointmarketing.com
415-497-8974 @APointMktg
What to Do with Customer Lists:
Segmenting email lists for better engagement
Where: Renaissance Entrepreneurship Center, 1115 Third Street, San Rafael, CA
When: Thursday morning, August 5th, 9:00 - 10:00 AM
Cost: $10
Presenter: Ann Gusiff, Gusiff Marketing Group (Constant Contact Authorized Local Expert and Certified Duct Tape Marketing Consultant)
What to bring:
- Notepad
- Business Cards for networking.
About the Seminar:
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.
In this session you will learn:
- How to segment your list in various ways so that you can target who gets your emails
- The difference between lists and tags and how to use them effectively
- Best practices and winning strategies for email that lead to increased profits, revenue and engagement.
- How email and social media marketing work together to achieve goals
- About email list building
- About writing great subject lines and content - getting readers to take action
- How to track results from email and how to use the data to improve rates