What to Do with Customer Lists:

Segmenting email lists for better engagement

Where: Renaissance Entrepreneurship Center, 1115 Third Street, San Rafael, CA 

When: Thursday, August 5th, 12:00 noon - 1:00 PM

Cost: $10

Presenter: Ann Gusiff, Gusiff Marketing Group  (Constant Contact Authorized Local Expert and Certified Duct Tape Marketing Consultant)

What to bring:

• Notepad
• Business Cards for networking.
  

About the Seminar:  

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.

In this session you will learn:

• How to master email communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement. 
• How email and social media marketing work together to achieve goals 
• What is permission-based email marketing and becoming a trusted sender
• About email list building
• About increasing deliverability and open rates
• About writing great subject lines and content - getting readers to take action
• How tracking results and how to use the data to improve rates
• How to segment your list in various ways so that you can target who gets your emails.
• The difference between lists and tags and how to use them effectively 

Every seminar includes time to ask questions, share your experiences, and network with peers from nonprofits and small businesses like yours.