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Thursday November 20, 2014 from 8:30 AM to 5:30 PM CST
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Rex Eno Conference Center 
317 7th Ave SE 2nd Flr
Cedar Rapids, IA 52401

Driving Directions 


United Way of East Central Iowa 
United Way of East Central Iowa Volunteer Engagement 
319-398-5372 x837 

Return on Volunteer Investment Workshop and LIV Fall Conference 


Registration & Refreshments 

Program Starts at 8:30

Volunteer managers in most organizations would be considered to be failing in their job if the numbers of volunteer hours goes down from one year to the next. In many cases, hours are looked at as time that would have had to have been paid for or as associated with services that would not have been delivered had the time not been volunteered. Both can be false assumptions.

This workshop will demonstrate how the more-hours-the-better focus can actually devalue volunteers and how to use a new model that includes cash costs and the consumption of volunteer hours as inputs and accomplishments as outputs.

Who Should Come?

  • Managers of Volunteer
  • Executive Directors
  • Grant Writers
  • Funders

Learning Objectives -

At the end of this session, participants will be able to …
  • Define priorities for volunteer engagement that are aligned to the organization’s mission
  • Calculate the return on investment of volunteer engagement based on outputs and strides toward mission goals rather than the simple sum total of volunteer hours
  • Identify how common methods of reporting can lead to devaluing volunteers
  • Monitor the performance of their engagement of volunteers for internal process improvements

What Others Have Said

  • “Fantastic! I have been trying to explain this to my CEO. Now I’ll be able to show him” 
  • “Now if leadership could see this.”
  • “It totally made sense and couldn’t have been more timely.”
  • “Very enlightening – great info with practical application – critical in today’s climate.”
  • “Excellent and useful information for communicating the value of volunteer programs and volunteer management professionals.”
  • “I am excited to take this back with me.”
  • “Opened my eyes to an entirely new way to measure the value and cost of our volunteer program.”
  • “He taught us to speak the same language as a board.”
  • “This is a wonderful tool to give visibility and purpose to what volunteers do in our organizations.

About the Speaker 

Tony Goodrow is the president of Better Impact Inc., the publisher of (a free resource sharing site for leaders of volunteers), the founding chair of a residential hospice in his hometown and pioneer of the Relative Impact volunteer ROI model. He has spoken at volunteer management conferences on five continents.


LIV Fall Conference - Lunch, Afternoon Sessions & Social Hour

11:30 – 11:45 Afternoon-Only Registration 

11:45 – 12:45 Buffet Lunch & Networking (Soup & Salad Buffett)

12:45 – 2:15 Session A - Overcoming Staff Barriers - presented by Jessica Link, Volunteer Manager at the Cedar Rapids Public Library

Learn how the Cedar Rapids Public Library went from having no volunteers to speak of to integrating volunteers into every aspect of the organization (as union regulations allow). Jessica Link will share some tools and methods that you can utilize with your organization. She will demonstrate how to creating clear roles, opening communication channels, and celebrating short-term wins for both staff and volunteers can help with staff buy-in.

2:30 – 4:00 Session B - Sharing the Volunteer Impact - presented by Angela Berns, Program Manager of Volunteer Services at UnityPoint - St. Luke's


4:15 – 5:30 Networking, Appetizers & Wine Tasting (and possibly beer)