Build Your Marketing Toolkit:
A framework for small businesses and organizations

July 28, 2014

• 10:00 AM to 10:30 AM - Registration and Networking
• 10:30 AM to 12:00 PM - Build Your Marketing Toolkit: A framework for small businesses and organizations

Build Your Marketing Toolkit:
A framework for small businesses and organizations

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:

• What marketing really is (and isn’t).
• How marketing has changed in ways that benefit small businesses.
• The importance of setting goals and objectives for their marketing efforts.
• The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
• It’s ok to start small, to start where you already are.

Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.

About the presenter

Karen Leonard is a co-founder of Innovative Global Vision, Inc. (IGV). She is a certified programmer and electronics technician with over 15 years’ experience in the IT field. On a day to day basis she is responsible for leading, managing, and overseeing the day to day operations at IGV. She is also a certified email marketing presenter and an Authorized Local Expert for Constant Contact with over 7 years helping small businesses build deeper and more profitable customer relationships through the use of online marketing tools.

Innovative Global Vision is a full service digital marketing company specializing in email marketing, ecommerce solutions, social media, website design and hosting.  

We are located in Macedonia, Ohio (between Akron & Cleveland) and have been providing Internet-based solutions for businesses of all sizes since 1999.

Our services include:

• Email Marketing & Coaching
• Social Media Management
• Website Design & Maintenance
• eCommerce Solutions
• Website Hosting
• Hosted Exchange Email

We also offer creative design services to provide our customers with impressive logos, business cards, letterheads and brochures.

We work closely with our customers to help them reach and exceed their sales goals. Why? We take them personally.  Their success is our success.