Where
Science, Industry and Business Library (SIBL)188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016
Driving Directions
MARKETING STRATEGIES: DEVELOPING AN ACTION PLAN
So you’ve got a great product or service. Now how do you get consumers to buy?
Marketing brings the customers to you (or your website, your store or your company). Success means having a great marketing strategy both ONLINE and OFFLINE.
You will leave this 3.5 hour, 3-speaker workshop with all the elements to successfully market your business.
First you will identify the issues below. This will prepare you to focus on the best, most effective and within your budget vehicles to use to get your message out to your defined target market.
- Who's my customer?
- How will he/she use my product/service?
- What do they need to know about it?
- What makes it special, different, better?
- How much will they pay?
- How can they sign on, buy it?
DEVELOPING AND IMPLEMENTING YOUR MARKETING STRATEGY
Instructor: Sandy Eames
A successful Marketing Strategy is a critical part of implementing the business plan for any small business. This workshop walks participants through the basic questions that clarify the business model, then explores low cost ways to effectively do market research, followed by 10 ways to implement a marketing strategy on a shoestring budget. Successful pricing and selling strategies will also be discussed along with the importance of setting and monitoring goals.
CREATING A MARKETING MIX THAT WORKS FOR YOUR COMPANY
Instructor: Sandra Clayton
Successful small businesses are using a mix of traditional, digital and social marketing channels to maximize their exposure to reach their target audience. Learn how you can do the same as we review current trends and compare the effectiveness and costs of different marketing tactics. Understand how to integrate and track the return from each marketing channel to identify where to invest more of your time and money, and what marketing efforts should be dropped. Look at the differences between marketing to businesses and consumers and how to implement your chosen marketing mix.
SOCIAL MEDIA STRATEGY
Instructor: Maisha Walker
Do you want to...
- Build (or upgrade) an effective website?
- Learn which social media sites best fit your business?
- Create an internet marketing plan?
- Implement your marketing campaign?
Your customers are on social media sites so you had better be there too! But where to be and what to say makes the difference between success and failure when it comes to a Social Media Strategy. In this seminar, social media expert Maisha Walker will start you on the road to answering your questions.
You'll leave with a greater understanding on how to reach your customers and your next steps to taking advantage of social media to grow your business.
Instructors:
Sandy Eames
Marketing and business development executive and consultant. Involved in internet-based business-to-business start-ups. Expertise in business plans development, active volunteer with non-profits, and SCORE NYC Mentor.
Sandra Clayton
A marketing and branding professional who has spent over 20 years working with Fortune 500 clients in the financial, pharmaceutical and retail sectors. Her recent clients include worldwide brands such as Jefferies, Metlife, ADP and Stryker. Sandra’s expertise and interests include all aspects of the marketing process from initial branding and identity design to the development of integrated marketing campaigns for company and new product launches.
Maisha Walker
The Internet Strategist, Inc. Magazine
Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 16 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University
Workshop Fees:
Online registration $69; walk-ins $79. Includes lunch.
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door).