Michael Pilla has built a career on achieving business objectives through the strategic use of art and technology. He has held creative leadership positions with iVillage.com and ModemMedia, creating interactive advertising for Fortune 100 companies. He started Pilla Creative Marketing in 2003, to bring the power and creativity of digital marketing to small business.
Michael has been quoted in the NY Times and by Joe Connolly on the Wall Street Journal Small Business Report on CBS Radio. He has spoken at events for the Manhattan Chamber of Commerce, the Arts & Business Council of NY, and Microsoft’s Mega Marketing Week, and has taught at Pratt Institute, Pace University and Mercy College.
Petia A. Bradshaw, MBA is a Branding/Marketing Strategist with over ten years experience in lead generation, market research/analysis, channel development, vertical marketing and overall business development strategy.Her industry experience ranges from fashion to communications technology.
As a Consultant and Principal of Petia Bradshaw and Associates LLC, Petia and her team have developed Strategic Marketing Plans for her clients that have included: Branding, Marketing Communications, Social Media Marketing as well as Business Expansion Planning.
Kendra Webb-Scott is an experienced B2B technology marketing professional with a proven track record driving sales and generating qualified leads. As Founder and Chief Marketing Strategist at Ideazio, Inc., she works with companies to develop and implement customized digital marketing solutions that deliver real results.
Kendra’s passion is helping talented and innovative companies succeed through smarter marketing. Her personal guarantee to her clients is to exceed their expectations and to leave them better off than before they began working together.
Nicole McGarrell founded Sunny Day Marketing to equip small businesses with the specific tools needed for long-term success, through customized, research-based marketing services and the sharing of informational business resources and content. Over the course of her career, Nicole McGarrell has worked in a variety of marketing areas which has allowed her to look at marketing from different lens than most other marketers and develop ideas that are well-rounded in scope and provide a truly integrated marketing experience.
Join Us August 5th
8am-12pm
Ready to kick your marketing into high gear? Join us for a morning of free education and learn how to build your organization's online profile. Learn inside tips and gain practical insight from leading experts on creating irresistable content, amplifying your social presence for distribution to the widest audience, and tracking your results for maximum impact!
After each session, our Constant Contact Authorized Local Experts will also be on-hand to answer questions and help tackle your toughest marketing challenges.
SESSION 1: CONTENT
Branding & Content Marketing
Presented by Michael Pilla, Constant Contact Local Expert & Owner of Pilla Creative Marketing
Success in today's crowded digital environment demands that you stand out from your competition by developing a consistent, distinctive branding message across a variety of online platforms. But it's also all too easy to lose focus and deliver a diffused message that get "lost in the shuffle."
In this session, you will learn:
All points illustrated with real world examples!
SESSION 2: DISTRIBUTION
Developing Effective Social Media Campaigns
Presented by Petia Bradshaw, Constant Contact Local Expert & Principal of Petia Bradshaw & Associates
"The ROI on Social Media is that your business will exist in 5 years"
-Erik Qualman
This session will cover:
Great strategy in motion (mini case studies)
SESSION 3: TRACKING
Live Demo & Guided Tour of Constant Contact's New Toolkit!
Presented by Kendra Webb-Scott, Constant Contact Local Expert & Owner of Ideazio, Inc.
Take a VIP virtual tour of Constant Contact new Toolkit! This session pulls together all of the information you'll learn earlier in the day and shows you step-by-step how to put it into action! This live demo will help you understand the full possibilities that email, social, event, survey and deal campaigns can create for your business.
Whether you're a Constant Contact customer or not, this session will help you take your digital marketing efforts to the next level. Learn how to create a powerful email campaign template, load your contact lists, understand your reporting analytics and more.