Bill Pawlowski will present "Driving Market Responsiveness & Profitability Through Delivery of Authoritative Assets" on Thursday September 18, 2014. 

• 8:00 – 8:30 AM: Bagels & Coffee
• 8:30 – 12:00 Noon: Driving Market Responsiveness and Profitibility Through Delivery of Authoritative Assets, William A Pawlowski

Large, multi-national corporations have significant issues being responsive to today’s market demands. Applications have been developed to solve one problem; data is replicated rather than being used in place; the silos that these approaches have created inhibit not only business integration but severely slow the business’ ability to respond to its customers. This case study describes an effective approach to reach across application silos to integrate data, define data in terms meaningful to the business, reduce data redundancy, and provide assets that expedite solution delivery. These assets provide easily consumed architectural building blocks that support a solution assembly orientation. In this presentation you will learn how:

• Business entities are mastered
• Authoritative data stores are identified, and aligned to the mastered business entity
• SOA services provide the consistent data access mechanism
• These building blocks expedite solution delivery
• These building blocks deliver on the promise of enterprise data integration.

Cost for this session is free for DAMA Phoenix members.  Please go to www.dama-phoenix.org and go to our membership page to join, if not already a member.  Annual cost for corporate membership is $400, individual membership is $50.  Guests may attend one session for free.