Franklin County Chamber of Commerce

When

Wednesday August 27, 2014 from 9:00 AM to 11:00 AM EDT
Add to Calendar 

Where

Greenfield Community College - Downtown Campus 
270 Main Street
Greenfield, MA 01301
 

 
Driving Directions 

Contact

Lisa Davol 
Franklin County Chamber of Commerce 
(413) 773-5463 
 

Presented by

Liz Provo 
Authorized Local Expert, Constant Contact

Liz Provo, Authorized Local Expert, Constant Contact  

Presents 

Email Marketing For Success: Newsletters and Announcements 

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.  

Newsletters and Announcements have become a core component of those campaign choices.  Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.  

This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn: 

•  The different types of newsletters

•  What to write about in your newsletter or announcement and how to consider using images

•  Subject line best practices, and when to send your newsletter 

•  The importance of understanding how connected email and social media are…they have to be done together. 

•  What types of additional tools might be useful 

 Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

This event is sponsored by the Franklin County Chamber of Commerce and hosted by Greenfield Community College at their convenient downtown location. Metered and lot parking is available in several locations. Please allow time for parking to arrive 15 minutes early.  Seating is limited for this FREE event made possible for our members and non-members alike, we'd appreciate your consideration.  Should your schedule prevent you from joining us, please let us know ahead of time. This way we can offer your seat to someone else.  Thanks and see you soon!