SCORE Office, Citicorp Center
500 W. Madison Street
Suite 1150
Chicago, IL 60661
Driving Directions
Registration fee $40.00
Overview:
Most people don't go past the first page of Google search engine results pages. In fact if your Web site is not in the top three results, chances are you will not be found and thus missing out on FREE advertising. Learn the facts and secrets top internet marketers use to dominate page one of search engines. Leverage these lessons into attracting qualified prospects and sales without using pay-per-click advertising.
Description:
Industry Jargon and Definitions
Why is Google so Darn Important? and Google Guidelines.
How Search Engines Work
Target Marketing
Search Engine Optimization.
Local Marketing for Brick and Mortar Businesses
Social Media Marketing, Is It Really Free?
Tracking and Measurement
Business Resources
Speaker:
Michael Yublosky - Resource Mentor, Workshop Presenter, SCORE Chicago
Michael specializes in developing marketing strategies for new and existing small business Web sites, analyzing existing Web sites using search engine optimization, as well as free social media networking and marketing platforms such as WordPress blogging, LinkedIn, YouTube and others. Previously Yublosky spent 28 years in sales, sales management and training before retiring in 2010. Michael has used Internet free resources exclusively since 2007. Mr. Yublosky also volunteers teaching libraries and not-for-profit agencies how to use social media, as well as the unemployed how to use social media to help find work.