When

Tuesday November 25, 2014 from 11:00 AM to 5:00 PM EST
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Where

Science, Industry and Business Library (SIBL) 
188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016
 

 
Driving Directions 

Contact

SCORE NYC Workshop Committee 
SCORE - NYC 
212-264-4507 
workshops@scorenyc.org 
 

MARKETING STRATEGIES: DEVELOPING AN ACTION PLAN 

So you’ve got a great product or service.  Now how do you get consumers to buy?

Marketing brings the customers to you (or your website, your store or your company). Success means having a great marketing strategy both ONLINE and OFFLINE. 

You will leave this 6-hour, 5-speaker workshop with all the elements to successfully market your business.

First you will identify the issues below. This will prepare you to focus on the best, most effective and within your budget vehicles to use to get your message out to your defined target market.

  • Who's my customer?
  • How will he/she use my product/service?
  • What do they need to know about it?
  • What makes it special, different, better?
  • How much will they pay?
  • How can they sign on, buy it?

DEVELOPING AND IMPLEMENTING YOUR MARKETING STRATEGY
Instructor:  Sandy Eames

A successful Marketing Strategy is a critical part of implementing the business plan for any small business. This workshop walks participants through the basic questions that clarify the business model, then explores low cost ways to effectively do market research, followed by 10 ways to implement a marketing strategy on a shoestring budget. Successful pricing and selling strategies will also be discussed along with the importance of setting and monitoring goals.

STRATEGIC SELLING
Instructor:  Lee Simonson

Strategic selling is the last step in the marketing process, and a very critical one too. This workshop discusses the different selling styles that need to be used in selling services vs. products. Then the five levels in the marketing ladders are discussed: market research, distribution, pricing, packaging and communications, together with tips on proven selling practices.

SOCIAL MEDIA STRATEGY
Instructor:  Maisha Walker

Do you want to...

  • Build (or upgrade) an effective website?
  • Learn which social media sites best fit your business?
  • Create an internet marketing plan?
  • Implement your marketing campaign?    

Your customers are on social media sites so you had better be there too! But where to be and what to say makes the difference between success and failure when it comes to a Social Media Strategy. In this seminar, social media expert Maisha Walker will start you on the road to answering your questions.

You'll leave with a greater understanding on how to reach your customers and your next steps to taking advantage of social media to grow your business.

CREATING THE MARKETING MIX
Instructor:  Vikram Rajan

Successful small businesses are using a mix of traditional, digital and social marketing channels to maximize their exposure to reach their target audience. Learn how you can do the same as we review current trends and compare the effectiveness and costs of different marketing tactics. Understand how to integrate and track the return from each marketing channel to identify where to invest more of your time and money, and what marketing efforts should be dropped. Look at the differences between marketing to businesses and consumers and how to implement your chosen marketing mix.

The workshop will include interactive exercises, ending the day with a "plan of action".

In this interactive session we will cover:

  • The 6 types of Marketing Materials
  • The 7 Marketing Channels
  • The 6 types of Websites & Online Profiles
  • The 7 website Traffic Drivers

TEN SECRETS TO USING PUBLIC RELATIONS TO PROMOTE YOUR BUSINESS
Instructor:  Howard Geltzer

This session will provide the “how-to” needed to inform media about the newsworthy benefits of your product, service or idea.  We will present a step-by-step approach to persuade media people to alert their audiences about what you are offering.

Instructors:

Sandy Eames
Marketing and business development executive and consultant. Involved in internet-based business-to-business start-ups. Expertise in business plans development, active volunteer with non-profits, and SCORE NYC Mentor.

Lee Simonson
President of sales and marketing consulting firm and owner/CEO of US radio stations in two start-up companies. Previously, VP/General Manager of major AM and FM stations in New York City. Experienced in media management, sales and marketing and product development, and SCORE NYC Mentor.

Maisha Walker
The Internet Strategist, Inc. Magazine
Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 16 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.

Vikram Rajan
Vik is the Author of "365 Marketing Thumb-rules," been awarded as "Top 40 under 40 Rising Star" by Long Island Business News; frequent presenter at lawyers' Bar Associations & AICPA accountants' society; co-founder of phoneBlogger.net.

Howard Geltzer
Howard Geltzer co-founded and built a top 50 public relations firm that included award-winning programs and product launches for Sony, Motorola, Black & Decker and Toshiba. He is an adjunct faculty member at NYU’s Stern Business School and the Marshall School of Business at The University of Southern California. Howard is a SCORE NYC Mentor.

Workshop Fees:
Online registration $89; walk-ins $99. Includes lunch.
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door).