E-Marketing Concepts 

Attendees will obtain an understanding of the E-Marketing technologies and how they may help to enhance the ability of a small business to reach customers and communicate their brand, products, and services.

This workshop is part of a curriculum addressing doing business on the internet.  We also offer a workshop on Using the Internet in Your Business.  This E-Marketing Concepts workshop takes the next step with a conceptual look at E-Marketing and the efforts/knowledge needed to effectively implement a marketing campaign using the internet. The workshop is divided into five focus areas: 

• Search Engine Marketing
• Search Engine Optimization
• Web Analytics
• Social Media
• E-Mail Marketing

This workshop also provides a foundation of E-Marketing knowledge to establish a baseline for further one-on-one SCORE counseling and a prerequisite to more advanced E-Marketing and or E-Business workshops to follow.

 

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