SCORE WORKSHOP: Marketing Kicked Up A Notch! 

This interactive seminar reviews the fundamentals of marketing, specifically the definition and cycle of marketing, sales drivers, buying funnel and value creation. We will then switch to group exercises to understand how these principles can work for you.

Check in at 5:30. A light Dinner will be provided to the first 60 registered participants.  Please add the meal option during registration.

What you will learn:

• How to identify and connect with the target audience. We will select businesses from the audience and build the customer profile that represents your target audience.
• How to convert your marketing message to consumer solutions and benefits. We will select businesses from the audience and define their products and services in terms of solutions and benefits, especially emotional benefits.
• We will define consumer reasons to believe. We will select businesses from the audience then create consumer reasons to believe.

 There will be time for questions. You will leave with a clearer picture of how great marketers utilize these tools to build their businesses. You will be able to utilize these same tools to build your business. This is ideas and energy, not money.