Email and Social Media Marketing Classes

When

Email Marketing 101:
Monday, September 8, 2014, 6:00 pm - 9:00 pm

Facebook Marketing 101:
Monday, September 15, 2014, 6:00 pm - 9:00 pm

Twitter Marketing 101:
Monday, September 22, 2014, 6:00 pm - 9:00 pm

LinkedIn Marketing 101:
Monday, September 29, 2014, 6:00 pm - 9:00 pm

Blog Marketing 101:
Monday, October 6, 2014, 6:00 pm - 9:00 pm

Google Plus/Local Marketing 101:
Monday, October 13, 2014, 6:00 pm - 9:00 pm

Pinterest/Visual Marketing 101:
Monday, October 20, 2014, 6:00 pm - 9:00 pm

Podcast Marketing 101:
Monday, October 27, 2014, 6:00 pm - 9:00 pm

REGISTRATION DETAILS

Participant Fees

The fees are $119 for each inidvidual classes or $595 for all eight classes.

EARLY BIRD DISCOUNT: Register early and get indivudal classes for $99 or all eight classes for $495!

Class Size

This workshop has limited seating. Registrations are accepted on a first come, first served basis.

What You Need

You will need to bring a laptop for the training. Wifi will be available for internet access. Depending on the class you are attending please ensure you have enrolled for a Constant Contact Trial or have a paid account for Email Marketing or EventSpot.

Questions?

Email info@constantcontactstl.com

Where

Lindenwood College 
1102 East Pitman Street
Wentzville, MO 63385 

 
Driving Directions 

 

Contact

Hollie Brower
RESPONSE! Targeted Marketing
info@constantcontactstl.com
314-646-7935 

 

Successful Email and Social Media Marketing 101 Classes
A step-by-step, marketing class to grow your business or resume through email and social media marketing

Who should attend? 

If you're a beginner to marketing effectively with email, social media, blogging or podcasting this program might be for you if you:

  • Want to learn to use email and social media to create, execute,
    and refine the email marketing communications for a small business, nonprofit, or personal branding.
  • Want to learn how to use social media effectively to market your business or yourself.
  • Thrive when learning with peers in a classroom setting, with an expert instructor close at hand.
What will you learn?  

Through guided technical demonstrations and hands-on learning; collaborative small-group activities, personal coaching, and peer review, you'll gain new skills in...

Week 1: Email Marketing 101
Monday, September 8, 2014
6:00 pm to 9:00 pm 

Graphic Design 101  
Rules to punch up your design and make them look great!

Email Content  
Guidelines to create effective content that gets attention and gets read!

Subject Lines That Will Get Your Email Opened  
Guidelines to create subject lines that will get your emails opened and read by your potential buyers.

How Not To Spam

Full discussion and guidelines on spam so that you know you are meeting requirements to not be counted as spam. Additionally, tips to not get your emails tied up in spam filters and improve delivery rates.

Personal Coaching and Q&A 

Our instructor(s) will break out and answer your specific questions. Anything we didn't cover in the prepared class: from autoresponder emails to deleting emails you never sent. 

NOTE: This is hands-on training and you will need a laptop to do the training.

Week 2: Facebook Marketing 101
Monday, September 15, 2014
6:00 pm to 09:00 pm 

Developing a Facebook Strategy 
Tips and exercises on creating an effective Facebook Marketing Strategy for your business.

Correct Strategies When Setting Up Facebook Personal and Business Pages 
Learn the correct approach in separating your Facebook pages for best results to start generating social media buzz.

Utilizing Facebook Milestones as a Marketing Tool
Strengthen customer goodwill and relationships with Milestones that interest and attract Facebook audiences.

Facebook Apps 
Use Facebook to build your subscriber lists and enhance customer experience.

Integrate Email & Social Media Campaigns 
Learn how to use email and social media together to pack a powerful double punch.

Personal Coaching and Q&A 
Our instructor(s) will break out and answer your specific Facebook questions, including specific issues such as getting rid of duplicate Facebook pages.

NOTE: This is hands-on training and you will need a laptop to do the training.

Week 3: Twitter Marketing 101
Monday, September 22
6:00 pm to 9:00 pm 

Twitter and Microblogging  
How do you use Twitter or Microblogging effectively to attract followers. How your Twitter can assist with search engine traffic and how to create Twitter campaigns

Making the Most of 140 Characters   
How to create a mircoblogging campaign with only 140 characters. 

Basic Editing and Posting in Twitter
Now that you have some content and campaign tips under your belt, how can you easily load and schedule your Tweets. Also learn how to tweet images or links. And how to use free online resources to create short hyperlinks to save on characters. 

Incorporating Email Marketing  
Learn how to use your Twitter along with your email marketing service like Constant Contact service with your website!
  
Personal Coaching and Q&A 
Our instructor(s) will break out and answer your specific Twitter and Microblogging questions.

NOTE: This is hands-on training and you will need a laptop to do the training.

Week 4: LinkedIn Marketing 101
Monday, September 29, 2014
6:00 pm to 9:00 pm

Developing a LinkedIn Strategy

Tips and exercises for developing an effective LinkedIn
Marketing strategy for your business.

How to Correctly Set Up LinkedIn Personal 
Learn how to set up your personal LinkedIn profiles for best results to start generating social media buzz.

Deciphering Groups and Connection to Unlock the Power of LinkedIn Marketing

Learn how to grow your influence on LinkedIn through Groups and Connections.

Personal Coaching and Q&A 
Our instructor(s) will break out and answer your specific LinkedIn questions. Anything we didn't cover in the prepared class: from questions about LinkedIn company pages to ideas of what type of content you might use for your company in LinkedIn.

NOTE: This is hands-on training and you will need a laptop to do the training.

Week 5: Blog Marketing 101
Monday, October 6, 2014
6:00 pm to 9:00 pm

Blogging Strategy  
How to create a strategy use your blog to attract search engine traffic and engage visitors with your articles and posts.

Making Blog Posts Look Good - Graphic Design 101  
Rules to punch up your how your posts look.

Creating Great Content  
General guidelines on creating content for your blog.
 
Basic Editing and Posting  
Now that you have some design and content tips under your belt, how do you edit your WordPress or similar blog to implement your ideas, or starting posting blogs? Includes loading images or video and basic design elements. Also, the difference between categories and tagging and how to use these the right way.

Incorporating Email Marketing  
Learn how to use your website to collect leads and tools to incorporate your Constant Contact service with your website!

Personal Coaching and Q&A 
Our instructor(s) will break out and answer your specific Blogging questions.
  

NOTE: This is hands-on training and you will need a laptop to do the training.

Week 6: Google Plus/Local Marketing 101
Monday, October 13, 2014
6:00 pm to 9:00 pm

Google Local 101  
Learn how to get your business listed correctly and take advantage of local search traffic.

Google Plus  
What is Google Plus and why do you have to pay attention to it? How does it affect your online traffic?

What are Circles and How To Build Them
Make heads or tales of the Google Circles and how to build your Circles.

Getting Mileage Out of Your Google Local and Google Plus 

Now that you understand their roles, learn how to create and run a Google Plus an Google Local Marketing Campaign to get actual leads.

Personal Coaching and Q&A 

Our instructor(s) will break out and answer your specific questions. Anything we didn't cover in the prepared class.. 

NOTE: This is hands-on training and you will need a laptop to do the training.

Week 7: Pinterest/Visual Marketing 101
Monday, October 20, 2014
6:00 pm to 9:00 pm 

Pinterest and Visual Marketing 101  
What is Visual Marketing and how does it work.

Creating a Visual Marketing Strategy  
How to create a campaign that will get attention and drive traffic.

The Right Way to Pin  
How does a Pin result in website traffic? How do you get your Pins found? 

What are Boards and Do You Use Them To Market?

The right way to use Boards in order to build a following.

Personal Coaching and Q&A 

Our instructor(s) will break out and answer your specific questions. Anything we didn't cover in the prepared class.

NOTE: This is hands-on training and you will need a laptop to do the training.

DAY 8: Podcast Marketing 101
Monday, October 27, 2014
6:00 pm to 9:00 pm

What is and Why Podcasting?  
Learn what podcasting is and how to use it to create massive attention! This is one of the huge trends - you can reach millions!

How To Get Started  
How to get your first podcast launched. All you need is a computer, internet connection and mic to begin.

How To Distribute and Build Listenership

Learn how to promote, publish and build listernship for your podcast.

NOTE: This is hands-on training and you will need a laptop to do the training.