Campaigns That Drive Action: Newsletters & Announcements Featuring Email and Social Engagement 

Overview:

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices.

Attendees of this presentation will learn:

 • The different types of newsletters

 • What to write about in your newsletter or announcement and how to consider using images

 • Subject line best practices, and when to send your newsletter

• The importance of understanding how connected email and social media are…they have to be done together.

• What types of additional tools might be useful

Description:

1.  Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.

2.  Join us for some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

3.  Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

 

Register Now!

 Speaker:

Tom Casale is in the business of generating clicks.  He’s the founder and managing partner of Simplified Solutions, a leading online marketing and technology agency in Chicago, IL.  

He oversees email, mobile and social marketing efforts for dozens of clients across the country and is a 2014 graduate of the Goldman Sachs 10,000 Small Businesses Program.  As a Constant Contact Authorized Local Expert, Tom delivers online marketing best-practices presentations to various organizations around Chicagoland and the Midwest