Sacramento State - Alumni Center
6000 J Street
Sacramento, CA 95819
"the perils and profits of listening to your customers"
October 15, 2014
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Keynote Speaker
Gary Lillian
"The Perils and Profits of Listening to Your Customers" In today’s rapidly changing ‘new game’ landscape, businesses can quickly lose ground to more agile, customer-centric competitors who possess the advantages of the disruptor’s mindset. During challenging times the clamor to listen to customers and do what they ask can be deafening—but it’s an approach that often leaves money on the table; and at worst, exposes your business to hazard. To reinvigorate sales growth, Executives need to step in the fray to avoid doubling down on no-longer-relevant value propositions, and instead, prompt a recalibration of the customer experiences required to win the markets of the future. This presentation will provide details on how best-practice enterprises and their business teams continually re-engineer the Customer Value Propositions needed to win customer preference and do so using "outside-in" methodologies that go well beyond what customers can imagine on their own. Bring your marketing teams to hear this highly impactful and thought-provoking presentation. Panel Discussion "Leveraging Customer Insights to Gain Competitive Advantage" Come hear three of the region’s top customer-centered executives discuss how they have gotten “into the heads and hearts” of their customers, and used that knowledge to gain a competitive advantage in their respective industries. Having an offering that explicitly addresses customer needs, desires and pain points will provide higher close rates, increased order sizes, enhanced retention, and more viral customer referrals. If you are not proactively gathering and leveraging these insights, you are operating at a significant competitive disadvantage. |
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