Newsletters and Announcements and Leveraging Social Media to Drive Business!

• At the heart of small business marketing are the campaigns that drive action - collections of marketing activities that help a small business or organization to achieve its goals and objectives.  Newsletters and Announcements have become a core source of new business opportunities for many small businesses.  This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.  Attendees of this presentation will learn:

•  The different types of newsletters
•  What to write about in your newsletter or announcement and how to use images
•  Subject line best practices, and when to send your newsletter
•  The importance of understanding how connected email and social media are...they have to be done together.

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

PLUS

Are you doing social media the wrong way? 5 mistakes entrepreneurs make (& how to avoid them).

Getting on Facebook or LinkedIn is easy. It's coming up with an effective way to market yourself on them that's hard. Andrea Stenberg shares common mistakes entrepreneurs make on social media and some case studies of people who are doing it right.

Your Speakers for Socially Engaging

Julie Card and Dan Plouffe, Local Experts, Constant Contact

Find out where newsletters and announcements fit into the Engagement Marketing cycle and how to leverage social media to amplify your voice and extend your reach.

Andrea Stenberg, Social Media Expert, The Baby Boomer Entrepreneur

I’m here to help you navigate these constantly changing waters of social media marketing, take the frustration out of your social media marketing and start getting you results!

Event Information

Date & Time: Wednesday, October 1st, 2014 8:45 AM to 12:00 PM EDT Add to Calendar Location: Collingwood Library - Community Room - 3rd Floor  55 St Marie Street Collingwood, ON L9Y 0W6     Driving Directions

Hosted By: