Business in a Nutshell - Build Your Marketing Toolkit

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:

What marketing really is (and isn’t).
How marketing has changed in ways that benefit small businesses.
The importance of setting goals and objectives for their marketing efforts.
The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
It’s ok to start small, to start where you already are.

Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.

Georgia Barbeque Company

Lunch will be provided by Georgia Barbeque Company! Only $5 per person (free to the first 25 registrants using discount code: FREELUNCH!!)

About Your Instructor

R. Pamela Adams Alexander is a technology strategist, trainer, speaker, author and the owner of BizLynks Consulting Group, LLC, an Atlanta-based technology consulting firm. Pamela is also the Executive Producer of BizLynks TV, an online network offering business internet TV shows streamed live & pre-recorded. With a career that spans over 20 years in Information Technology and Internet marketing strategies, explaining the technical to the “technically-challenged” is what she does best. Pam served as the GA Regional Development Director for Constant Contact from 2007 - 2011, and during that time, presented to over 14,000 seminar and conference attendees. She continues to provide email marketing workshops, speaks regularly at conferences. She has designed programs and trained numerous small businesses, entrepreneurs, associations and nonprofits on how to enhance and improve their businesses through innovative and affordable Internet marketing strategies. In keeping with her tagline, Linking Technology to Business Growth, Pamela's mission is to help businesses increase their productivity and sales through the effective use of technology. Full bio: www.RPamela.com