WWBN Tidbits of Training

Building Your Blogging & Content Strategy

Building your BLOGGING and CONTENT STRATEGY

If you have taken the session WHAT is your WHY with Andrea Ting-Letts, then you will know your WHY before taking this blogging course. Now that you know your WHY…

• What do you WRITE about in your blog?
• What should you SHARE on your social media channels?
• WHAT KIND of CONTENT will resonate with your audience?
• How can you use your content to DRIVE TRAFFIC to your website?
• How, when and where should you PROMOTE your content?
• When will you FIND the TIME to create your content??!!

In Part 2 of this comprehensive workshop, social media expert JUHLi will help you understand why a content strategy is vital to managing your marketing, and help you establish the key components of your long-term plan.

You will be provided with structure to help brainstorm what type of content will best attract and serve your ideal audience, and you will leave with the information & tools you need to create a 12-month content plan (A.K.A. Editorial Calendar).

When you have a plan you won’t waste time on “What should I create that would be interesting to my audience?” You can dive right into creating content to serve the audience you love. It IS POSSIBLE to feel ORGANIZED, INSPIRED and EMPOWERED to create the content that will connect you to your audience, bolster your credibility and position you as an expert in your field.

ABOUT: JUHLi SELBy, JUHLi SELBy Social Media, is an award winning instructor and resource for professionals and small business owners who are new to social media. She helps streamline the social media marketing information they need, to connect with their audience effectively and build relationships, to meet their business goals. JUHLi’s infectious personality, incredible social media knowledge, 13 years as a sales and marketing professional and her business degree from UVIC all add up to a whopping toolkit of social media super ninja savvy. www.juhliselby.com

Cancellation Policy: payment is non-refundable. In the event that WWBN cancels, a refund will be provided or the fee moved to a mutually agreed upon rescheduled date.

We require a minimum of 5 students for our classes to run, you will be advised 48 hours in advance of cancellation or rescheduling. 

 $50 General Public | $40 WWBN Members  

Register Now!