It's time to catch up, get ahead and ensure your position at the top of the PR game. "Freshen Up for PR's Future - A Workshop for Today's Practitioners for Tomorrow" is a half-day workshop that will help you put it all in your wheelhouse: crisis management, national media placement, Wordpress, video integration and more.

We'll start with lunch, dig into high-value work sessions during the afternoon and finish with an opportunity to mingle and share best practices with fellow participants.

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11-Noon: Registration/Networking

Noon -12:50: Opening Plenary Session

PRSA: The National View and International Client Growth
Marisa Vallbona, APR, PRSA Fellow 
Fresh from the PRSA International Conference, PRSA Board member Marisa Vallbona will share insights on PRSA’s future direction, as well as how she grew her company to 90 clients in 20 countries.

1:00-2:15: First Breakout

A- Integration: Wordpress on Steroids, Sterling Hamilton, Noble Studios Lead Developer
How many times have you promised to make Wordpress changes quickly only to spend several more hours than you anticipated? Dive into a Wordpress session that will bulk up your capabilities in the popular web platform so you can avoid wasted hours and make “updates and tweaks” a painless process.

B- Leadership/Management: Mentoring, Chuck Alvey, Vistage International Chairman
Whether you’re at the top of the corporate ladder or flying solo in your own practice, the lack of superiors around you doesn’t mean your personal growth opportunities have to suffer. Learn where to find and how to cultivate the mentors who will propel you to greater success.

C – Specialization: Maximize Reaching Millennials, Kaitlin Godbey, Travel Nevada Communications Specialist
A recent study proved that 96 percent of surveyed Millennials find their phone the most important daily item. Toothbrushes and deodorant ranked lower. Simply put, ignoring the all-powerful phone means shirking a powerful audience.  Illuminate the path you need to take to effectively harness mobile technology in your strategies.

2:25-2:25 Break

2:25-3:35 Second Breakout

D – Integration: Communicating Via Video, JB Benna, Benna Studio  
There’s far more to video these days than shooting and uploading to YouTube. Learn the finer points of boiling down your video concept and where it fits within your strategy to maximize its mileage. Whether conquering the internet by harnessing the power of cat videos or staging a preview for a client’s product launch, get the video know-how your interns already have and avoid getting left behind.

E – Tools/Techniques: Pitching National Media, Frankie Vigil, Executive Director, American Lung Association in Nevada
Securing local media coverage will always feel good, but the home court advantage that makes us look like rock stars to clients also works against us. “Can’t you get us in Real Simple magazine? This is the perfect story for the Times.” Learn relationship tactics and pitching essentials that get you to the national placement that elevates client brands and bolsters your credibility.

F – Strategy/Measurement: Best Practices in Digital Marketing, Lauralie Ezra, Crowd Siren Founder, Las Vegas
Digital marketing is synonymous with rapid evolution. It’s not enough to be social, you need integrated marketing and client conversion. Incorporate the right best practices into your operations for effective campaigns that keep you above the buzz that doesn’t deliver.

3:35-4:45 Third Breakout

G – Leadership Management: Prepare for a Future Crisis, Alison Gaulden, MBA, Reynolds School Lecturer
If you haven’t already dealt with a large-scale crisis, rest assured - you will eventually. A crisis is likely anything the media knows about your company or your client before you do. Plan for the eventuality of situations out of your control to mitigate negative consequences and keep your public relations positive.

H – Strategy/Measurement: Google Analytics, Bob Whitefield, KPS3 Marketing, Director of Search and Analytics
Lifting yourself from day-to-day tactics in order to review overall performance as it relates to current strategies is tough, but critical. Maximize the time you spend evaluating analytics by sorting through the clutter and better understanding which numbers move the right dials forward.

I – Education: A Future as A Solo Practitioner:  
Christel Hall, APR, PRowrite PR, Founder
Ronele Dotson, APR, RAD Strategies, Owner
Julie Ardito, APR, Julie Ardito PR , Principal
Susan Hill, APR, University of Nevada School of Medicine, Marketing/ Communications Director

This panel of APRs has varying levels of solo expertise. In a professionally saturated market, what do you need to know before pulling the trigger on such a career? Get the information on what you can expect when you take the leap into an exciting chapter as a solo practitioner.

4:45-5:00 Wrap Up

5:00-6:30 Mixers and Shakers at Gilley’s

 

 

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