The Next Wave of A/E/C Websites and Digital Marketing

WORKSHOP DESCRIPTION:
Real-life surfer David Lecours joins Midwesterner and surf-poseur Josh Miles for a surf session about the latest in websites, and what they mean for A/E/C firm digital marketing. A few years ago, firms could get by with brochure-style websites. Today the waves are bigger, and the competition is tougher. The modern website is a business development tool that also helps you stand out from your competition.

Surf instructors David Lecours and Josh Miles will share their experiences guiding A/E/C firms to create award-winning websites. Not just pretty websites, but powerful business development tools, capable of generating leads and nurturing prospects throughout the sales tube. Learn the latest trends in digital marketing, social media, responsive design, mobile-ready websites, SEO,and more. Go back to your firm with clarity on how a modern website is the hub of a digital marketing ecosystem.

KEY LEARNING OUTCOMES:
• Gain insight on best practices and latest trends for A/E/C firm websites and digital marketing
• Gain clarity on why have a website
• Understand how your website should market your firm
• Learn what differentiates a brochure website from a lead generating website
• Learn best practices for integrating social media within your website
• Understand why content marketing is essential for SEO, thought leadership, and firm differentiation
• Know when to fix (ding repair) your existing site, and when to develop a new site (new board)

Attendees Will Receive
•  A 3-hour master class on websites & digital marketing, specific to the A/E/C industry
•  A link to download the slides presented in class
•  Video of a previously recorded version of this class. Sells for $99.
•  Links to all website examples mentioned in class
•  Links to curated blog posts for additional learning
•  Opportunity to purchase Josh Miles’ book Bold Brand for $10. List price: $25.

David and Josh received the highest rating of all presenters at the SMPS Pacific Regional Conference: The Wave for this session. The Oct. 23 training seminar will be enhanced and offer additional never-been-presented content.

Can’t Make it?
Purchase the video of David and Josh’s 90-min. training session on this topic at SMPS Pacific Regional Conference: The Wave.
http://www.lecoursdesign.com/shop/ $99

When: Thursday, October 23, 2014
Time: 8:30 AM-12:00 PM
Where: Offices of Ferguson Pape Baldwin Architects, 2nd Floor Soledad Confrence Room
4499 Ruffin Rd. San Diego, CA 92123 
Cost: SMPS Members $99.00
Non-Members before October 17, 2014 $129.00 (early bird)
Non-Members after October 17, 2014 $139.00 

Nearby hotel: Courtyard Marriott
8651 Spectrum Center Blvd., San Diego, CA 92123
(858) 573-0700 

About the Presenters: 

          

David Lecours

David Lecours is on a mission to help A/E/C firms fight commoditization to win new business. As Creative Director at brand strategy firm LecoursDesign, and as a Professional Speaker, David helps firms attract great clients and talent. David graduated from USC intending to enroll in architecture school. After an internship in an architecture firm, he found marketing more enticing. David launched LecoursDesign in 1995 and achieved his CPSM designation in 2004. Mr. Lecours has served on the Boards of SMPS and USGBC, San Diego Chapters. In 2013, David was named Marketer-of-the-Year at the SMPS-SD Awards. More at LecoursDesign.com.

 

Josh Miles

Josh Miles is a caffeine and Twitter addict, and the principal and founder of Miles Design LLC. Josh’s role at Miles Design consists of driving brand strategy, business development, and firm-wide marketing. Josh was honored as one of the Indianapolis Business Journal’s 40 Under 40. His expertise is highly sought after by professional service firms including architecture firms, legal practices, engineering offices and software companies. Josh is the author of the new Content Marketing Institute book, Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm. More at MilesDesign.comRegist

 

REGISTRATION IS CLOSED

 Due to the popularity of this workshop, we have reached capacity and  registration is closed. Consider purchasing a video of David and Josh's 90-min. training session on this topic at SMPS Pacific Regional Conference: The Wave.

http://www.lecoursdesign.com/shop/ $99

Event Sponsors: 

Interested in sponsoring? Check out our Sponsorship Opportunities page at http://www.smpssd.org/sponsorship-opportunities/

 

Annual Sponsors: